欧博娱乐

To support Public Service Electric & Gas (PSE&G), New Jersey’s largest utility, in its commitment to developing energy-efficient programs, strategies, and technologies for its customers, our team of marketing experts developed an interactive, engaging, and omnichannel campaign: “Welcome to 欧博娱乐 Saverhood.”

Challenge

In 2021, PSE&G committed $1 billion toward energy efficiency programs such as appliance recycling, HVAC savings, appliance rebates, and home assessments. The energy saving goals were 欧博娱乐 largest commitment to energy efficiency in 欧博娱乐 state’s history, which meant 欧博娱乐 utility had aggressive energy savings targets to meet. As its energy efficiency programs were new to 欧博娱乐 market, PSE&G sought to build customer awareness and participation through an extensive marketing campaign.

As PSE&G’s agency of record, we developed a marketing and branding campaign targeting audiences most likely to take up 欧博娱乐 company’s energy efficiency programs. Founded on 欧博娱乐 concept of “If savings were a place,” 欧博娱乐 Saverhood campaign depicts an idyllic community where all roads lead to smarter energy choices. Partnering with 欧博娱乐 utility, we developed and executed an integrated campaign, which included billboards, transit advertising, digital advertising landing pages, emails, and social media ads. The team also developed extensive print collateral, including bill inserts, direct mail postcards, brochures, and assorted program materials.