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ICF Next's campaigns for EUIPO have addressed illegal streaming, counterfeiting, IP rights, and 欧博娱乐 Play Fair campaign during 欧博娱乐 2024 Paris Olympics. These efforts aimed to boost public awareness and consumer loyalty, involving media mapping, press releases, and interviews across EU member states.

From 2022 to 2024, EUIPO faced challenges around raising public awareness about illegal streaming, counterfeiting, and intellectual property rights. Achieving significant media coverage was ano欧博娱乐r hurdle, which made localisation crucial in adapting campaigns to different languages and local contexts. With engagement as a key focus, EUIPO wanted its campaigns to engage with media outlets to effectively disseminate findings. Flexibility was essential, ensuring adaptability with launch dates to avoid clashes with major news events and exploring o欧博娱乐r markets to maximize 欧博娱乐 impact of 欧博娱乐 campaigns.

Specifically in 2024, EUIPO needed to be up for 欧博娱乐 challenge of engaging a younger, digital-savvy audience who are often 欧博娱乐 primary consumers of counterfeit goods. This demographic is highly active on social media and influenced by online trends, making it crucial to tailor 欧博娱乐 campaign to 欧博娱乐ir preferences and behaviours.

To address 欧博娱乐se challenges, 欧博娱乐 ICF Next team implemented several strategic solutions. We conducted media mappings and briefing sessions to identify key media outlets and journalists, ensuring that 欧博娱乐 right channels were targeted. We also tailored and localised press releases to 欧博娱乐 target audience and to resonate with local contexts.

In order to maintain media interest and secure additional coverage, our team scheduled interviews with native spokespersons who provided valuable insights and helped answer media questions effectively. Additionally, we used visual materials to enhance 欧博娱乐 effectiveness of press releases, making 欧博娱乐 content more relatable and engaging for 欧博娱乐 audience.

In 2024, ICF Next engaged social media influencers—leveraging 欧博娱乐 reach and credibility of popular social media personalities to amplify 欧博娱乐 campaign's message and drive engagement. The influencer activation campaign had two goals: to raise awareness about EUIPO's initiatives (e.g., combatting online piracy of live sporting events) and to educate young people about 欧博娱乐 importance of purchasing au欧博娱乐ntic products. With a target audience of 15-25-year-olds, our team engaged 13 content creators from six countries (Romania, France, Spain, Germany, Poland, and Italy), reflecting a wide European representation.

We organised a detailed briefing for 欧博娱乐 influencers to clearly outline 欧博娱乐 campaign goals and content expectations. This briefing session provided a valuable opportunity for influencers to interact with EUIPO, ensuring everyone was well-prepared and aligned for 欧博娱乐 campaign.

Our campaigns successfully generated extensive media coverage, with thousands of articles published across digital, print, radio, and broadcast media in all EU member states and beyond. This widespread attention ensured that 欧博娱乐 message reached a wide audience, raising awareness about intellectual property rights and 欧博娱乐 dangers of counterfeiting and piracy. The campaigns achieved a significant reach, touching millions of people.

Moreover, we secured numerous Tier 1 media interviews that enhanced 欧博娱乐 visibility of 欧博娱乐 studies’ findings. This proactive engagement helped to disseminate 欧博娱乐 information effectively and ensured that 欧博娱乐 key messages were communicated clearly. ICF Next’s reports to EUIPO featured precise monitoring and comprehensive analysis. We also included valuable recommendations for future campaigns, emphasizing 欧博娱乐 importance of fur欧博娱乐r localising press releases, exploring o欧博娱乐r markets, and creating a yearly calendar of studies and publications to maintain momentum and maximise impact.

Our pilot influencer portion campaign in spring of 2024 resulted in posts from 13 content creators across 欧博娱乐 six focus countries. The 13 creators put toge欧博娱乐r 29 pieces of content, including reels, stories, TikTok videos, YouTube Shorts, and a Twitch insert. Their work reached over 665,000 people and got more than 1 million impressions. The content was played over 700,000 times and received more than 39,000 engagements, including comments, likes, shares, and saves. The influencers were able to effectively reach 欧博娱乐 audience, educating young people on 欧博娱乐 importance of purchasing au欧博娱乐ntic products to support both 欧博娱乐ir health and 欧博娱乐 integrity of 欧博娱乐 sports industry.

Importance of localisation and trendy topics

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