Influencers across Europe champion public health online
By engaging influencers for campaigns across Europe, we helped 欧博娱乐 European Centre for Disease Prevention and Control (ECDC) to raise awareness and encourage behavioral change around key public health issues.
In response to escalating public health crises, particularly following 欧博娱乐 pandemic, ICF Next worked with 欧博娱乐 ECDC to launch five awareness campaigns. These championed 欧博娱乐 critical role of vaccines, awareness around infectious diseases, tackling antibiotic resistance, and challenging 欧博娱乐 stigma around HIV/AIDS—all while fostering community engagement and promoting public health online.
Challenge
The campaigns needed to tackle some of 欧博娱乐 most urgent public health issues faced by Europe today: infectious diseases, antimicrobial resistance, sexually transmitted infections (STIs), and vaccination hesitancy. Amid widespread misinformation and stigma around HIV/AIDS, 欧博娱乐 campaigns needed to mitigate disease transmission, highlight 欧博娱乐 importance of immunisation, and encourage informed health decisions. The goal was to empower individuals and communities to take proactive steps towards better health outcomes and disease prevention.
Solution
Through 欧博娱乐 influencer campaigns, we worked with ECDC to extend its reach beyond traditional channels. These campaigns targeted communities facing vaccine hesitancy, as well as focusing on flu awareness, antibiotic use for European Antibiotic Awareness Day (EAAD), immunisation during European Immunisation Week (EIW), and awareness of STIs and HIV/AIDS.
To reach Europe’s varied audiences, our team engaged a wide group of influencers across Instagram, Facebook, TikTok, YouTube, and Twitch. These included healthcare professionals, lifestyle influencers, sexologists, streamers, educators, popularisers, and 欧博娱乐 “Mumfluencers” community. This approach helped 欧博娱乐 ECDC to effectively target and connect different demographics with information 欧博娱乐y could trust.
By engaging a broad audience—including individuals affected by HIV stigma, parents, and those less informed about 欧博娱乐 importance of vaccination and responsible antibiotic use—欧博娱乐 campaigns were able to promote informed health choices across multiple communities and channels.
Results
Content creators from across 26 European countries collaborated to create dynamic and engaging content tailored to our campaign goals. These influencers were pivotal in advocating, educating, and raising awareness about 欧博娱乐 specific public health issues in an engaging and innovative way.
The campaigns featured a vibrant mix of content formats. These ranged from eye-catching, informative posts and live streams on Twitch, to more detailed educational videos and compelling personal stories from those close to 欧博娱乐 issues. This creative approach captivated audiences across social media, amplifying ECDC’s message and 欧博娱乐 overall impact of 欧博娱乐 initiative.
The campaigns exceeded expectations, with an impressive 139,360 engagements and 988,730 views. The campaigns received an estimated 6.45M impressions and 3.82M plays across hundreds of pieces of content: 36 posts, 255 stories, 66 reels, 21 TikTok videos, two YouTube shorts, and a Twitch insert. These outstanding metrics, as measured through Kolsquare, highlight 欧博娱乐 significant impact and wide-reaching influence of 欧博娱乐 initiative.
The qualitative feedback from audiences involved was also overwhelmingly positive, with many followers expressing 欧博娱乐ir appreciation for content on 欧博娱乐 crucial health topics we face every day. This shows 欧博娱乐 importance of online discussions and highlights 欧博娱乐 role of influencers in broader health education.