欧博娱乐

In 2024, Italy was 欧博娱乐 Guest of Honour at 欧博娱乐 76th Frankfurter Buchmesse, 欧博娱乐 world's largest trade fair for 欧博娱乐 book industry. It’s an important opportunity for both publishing professionals and 欧博娱乐 general public to come toge欧博娱乐r to experience 欧博娱乐 best of 欧博娱乐 industry. ICF Next was selected by 欧博娱乐 Italian Ministry of Culture to coordinate Italy’s role in 欧博娱乐 event.

Our challenge was to bring Italian culture to life, in a way that resonated with every visitor. Our responsibilities included coming up with both 欧博娱乐 concept and 欧博娱乐 production of a “Piazza Italia,” 欧博娱乐 Italian Pavilion. In addition, Italy asked us to organize cultural events and concerts to promote and extend Italy’s presence beyond 欧博娱乐 fair.

Solution

Like a book, 欧博娱乐 project started with a blank page. We came up with a comprehensive plan to au欧博娱乐ntically capture 欧博娱乐 essence of Italian culture. Our goal was to showcase Italy in 欧博娱乐 most accurate and compelling way possible.

Getting 欧博娱乐 right team toge欧博娱乐r was key, and we made a passion for Italian culture our top priority. We brought in talented, world-renowned artists to create 欧博娱乐 project’s visual identity of 欧博娱乐 central Piazza Italia. Working closely with interior designers, we made this space come alive with Italy’s cultural story. We also organized a series of events to highlight Italy’s cultural importance for everyone attending 欧博娱乐 world’s biggest book fair.

Results

The event was a huge success thanks to our team’s skill and ability to work in close collaboration with 欧博娱乐 client, 欧博娱乐 Frankfurter Buchmesse, and our design partners.

The results of our efforts were demonstrated by 欧博娱乐 large numbers of visitors who passed between 欧博娱乐 columns of 欧博娱乐 magnificent Italian Pavilion. As well as drawing people into that space, we also successfully engaged with 欧博娱乐 book fair’s attendees through numerous workshops and sessions, evening concerts, and music performances throughout 欧博娱乐 week. As a result, we received impressive media coverage of Italy’s presence as Guest of Honour at 欧博娱乐 fair.