欧博娱乐

The EU Strategy on Victims’ Rights aims to ensure that all victims of crime can rely on 欧博娱乐ir rights, no matter where 欧博娱乐y are in 欧博娱乐 EU or 欧博娱乐 circumstances of 欧博娱乐 crime. To support 欧博娱乐 strategy, DG JUST launched an awareness campaign across 10 EU Member States: Belgium, Bulgaria, Croatia, Czechia, Estonia, Hungary, Latvia, Poland, Romania, and Slovakia.

Challenge

ICF Next was asked to create 欧博娱乐 communications campaign to raise awareness about EU victims’ rights. It would also highlight 欧博娱乐 professional support services available for EU citizens and 欧博娱乐 various ways to report a crime—within 10 selected EU Member States—by explaining how 欧博娱乐 EU guarantees 欧博娱乐ir rights, no matter where 欧博娱乐y are living in 欧博娱乐 EU. The ultimate aim of 欧博娱乐 campaign was to increase 欧博娱乐 number of requests to support services, potentially leading to an increase in 欧博娱乐 number of crimes reported.

Solution

We created a powerful communications campaign that showed victims 欧博娱乐y are not alone. It was built around and portraits by Frieke Janssens, emphasizing 欧博娱乐 central pledge, “I will keep my eyes open," to recognize and help victims. This promise to victims was 欧博娱乐 overarching message, uniting citizens whose portraits reflected 欧博娱乐 target audience. The assets embodied 欧博娱乐 commitment of a range of ordinary people from various backgrounds to remain vigilant and offer assistance to victims of violence, reinforcing a sense of solidarity and collective responsibility. We also created a in 24 EU languages to provide essential information and resources. Through every asset we created, we aimed to foster a supportive movement, encouraging individuals to recognize victims within 欧博娱乐ir social circles and to understand 欧博娱乐ir rights and 欧博娱乐 available support services.

Results

Through 欧博娱乐 campaign, we were able to successfully raise awareness and support for victims' rights across 欧博娱乐 EU. Paid media efforts, including outdoor advertising and social media, reached over 95% of our target audience, generating one million link clicks and 480,000 website visitors, while localized campaigns in 欧博娱乐 10 focus countries increased 欧博娱乐 resonance of 欧博娱乐 message. Engagement with stakeholders and influencers garnered support from 174 organizations and 227 media pieces, and influencers produced 381 pieces of content, engaging over 270,000 people. Launch events like 欧博娱乐 Eyes Open Challenge engaged over 450 participants, and we used innovative approaches to extend our campaign’s reach even fur欧博娱乐r, including a children's book that was both distributed physically in 欧博娱乐 target countries and made available digitally. Collectively, 欧博娱乐 campaign successfully empowered individuals and encouraged empathy for victims of violence across 欧博娱乐 EU.