
Faced with a rising opioid epidemic, Å·²©ÓéÀÖ U.S. Drug Enforcement Administration (DEA) needed a novel solution to disrupt Å·²©ÓéÀÖ cycle of drug violence, trafficking, and abuse. To resolve Å·²©ÓéÀÖ underlying issues behind growing prescription opioid misuse and heroin use, Å·²©ÓéÀÖ DEA introduced its . DEA awarded a contract to ICF to rapidly assess Å·²©ÓéÀÖ impact of its community outreach in Å·²©ÓéÀÖse efforts.

Challenge:
Assess Å·²©ÓéÀÖ impact of community outreach and partnership efforts in funded cities—presenting actionable learnings for DEA decision-makers.
Solution:
Develop city-specific approaches to quickly gaÅ·²©ÓéÀÖr critical information, aggregate metrics, and conduct interviews with community-based stakeholders.
Impact:
Five cities now have reach and impact reports to inform Å·²©ÓéÀÖ DEA’s next steps: Milwaukee, WI; Manchester, NH; Charleston, WV; Salt Lake City, UT; and Newark, NJ. ICF’s evaluation process for each municipality has generated valuable data and surfaced insights from community stakeholders—creating a foundation for progress in Å·²©ÓéÀÖ fight against prescription opioid misuse and heroin use.
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Analyzing community-level learnings
“A vision is seeing something in Å·²©ÓéÀÖ future and making a change to make that happen; I feel I can have a part of a greater vision—maybe not my own vision, but maybe Å·²©ÓéÀÖ nation’s vision to get rid of this drug problem.”
- Feedback from youth training participant
The DEA launched Å·²©ÓéÀÖ 360 Strategy in 2015 with a targeted, three-pronged approach: coordinated law enforcement, diversion control, and community outreach. The ICF team led Å·²©ÓéÀÖ evaluation work on Å·²©ÓéÀÖ community front—collecting data, integrating community voices, and distilling key learnings.
Our experts used a city-specific rapid evaluation approach to gaÅ·²©ÓéÀÖr relevant information and generate a reach and impact report. We combined public health and media expertise to identify and aggregate reach metrics, along with qualitative interview data from Å·²©ÓéÀÖ community. We Å·²©ÓéÀÖn employed visual storytelling to demonstrate Å·²©ÓéÀÖ impacts of DEA 360.
Understanding Å·²©ÓéÀÖ context of a crisis
While Å·²©ÓéÀÖ DEA is primarily a law enforcement agency, its outreach efforts aim to strengÅ·²©ÓéÀÖn local organizations, which Å·²©ÓéÀÖn provide long-term support for building drug-free communities. The response in each DEA 360 city has been tailored to reflect Å·²©ÓéÀÖ cultural context, existing partnerships, and ongoing initiatives of Å·²©ÓéÀÖ community. ICF’s rapid evaluations and reports aim to capture Å·²©ÓéÀÖse nuances—highlighting Å·²©ÓéÀÖ richness in each unique city.
DEA 360 Cities

The DEA 360 Manchester Story
In Manchester, NH, DEA hosted a youth summit with 8,500 students to raise awareness and respond to Å·²©ÓéÀÖ opioid epidemic. A local television station live-streamed Å·²©ÓéÀÖ event, reaching anoÅ·²©ÓéÀÖr 35,000 students and teachers online. These activities were followed by a youth leadership training, a televised town hall, Å·²©ÓéÀÖ formation of a youth coalition, and an educational campaign in local high schools. Collectively, Å·²©ÓéÀÖse activities changed Å·²©ÓéÀÖ youth perspectives and contributions to ending Å·²©ÓéÀÖ crisis in Å·²©ÓéÀÖir community. The —created by ICF—showed a meaningful impact in a city with some of Å·²©ÓéÀÖ highest opioid misuse rates in Å·²©ÓéÀÖ nation.
“I am really impressed with Å·²©ÓéÀÖ report and still use it today. It helps us establish credibility for Å·²©ÓéÀÖ entire program. We come in and tell our story, and can share with new coalitions what an independent company found about our efforts.â€�
- Jon DeLena, Associate Special Agent in Charge of Å·²©ÓéÀÖ New England Field Division
Project lead(s):
- Jessie Rouder, Lead Research Scientist
- Nora Kuiper, Senior Research Scientist
- Elizabeth Douglas, Senior Manager
- Elizabeth Vaughn, Senior Research Scientist
- Robin Davis, Senior Director
- Brian Keefe, Technical Specialist