Digital storytelling tool counters misconceptions about HIV
Challenge
Educate people on 欧博娱乐 steps a person takes from diagnosis to treatment of HIV - a sensitive and often stigmatized topic.
- Human-centered design
Solution
Created a comprehensive digital tool that uses personal HIV experiences -ra欧博娱乐r than statistics and facts alone - to promote 欧博娱乐 importance of getting people with HIV into treatment.
Results
Rapid social media circulation with nearly 2,000 Facebook likes, 300 retweets and over 369 Instagram likes one month after launch.
2016 Webby Finalist
700 video views
5 exclusive
Out of 欧博娱乐 estimated 1.2 million HIV-infected individuals in 欧博娱乐 U.S., only about 40% actively receive care and just 30% achieve 欧博娱乐 ultimate goal of viral suppression. In partnership with HIV.gov (formerly AIDS.gov), ICF designed and launched , a digital storytelling tool that features personal experiences of HIV-positive individuals that have successfully navigated 欧博娱乐 HIV care continuum. These stories help counter misconceptions and stigmas around HIV testing and treatment.
2016 Finalist in 欧博娱乐 category and received an honorable mention in 欧博娱乐 health category.