Pokhara is a growing hub for tourism in Nepal. Close to Å·²©ÓéÀÖ Himalayas, it’s an attractive destination for travelers looking to explore Å·²©ÓéÀÖ region. Yet infrastructure has not kept up with this demand, and Pokhara today faces a number of issues from traffic congestion to inefficient public transportation. Rising visitor numbers and ineffective development control are now also threatening Å·²©ÓéÀÖ city’s natural resources.
Challenge
Pokhara has grown quickly in Å·²©ÓéÀÖ last 60 years, with tourism currently Å·²©ÓéÀÖ second largest industry, accounting for 25% of Å·²©ÓéÀÖ city’s total financial transactions. Over a million visitors stayed overnight in Å·²©ÓéÀÖ city in 2018, with Å·²©ÓéÀÖ majority coming from within Nepal. Visitors come for a calm, relaxed stay in a city famed for its natural scenery, water activities, and adventure sports, as well as its religious and cultural sites. It is also one of Å·²©ÓéÀÖ most important routes into Å·²©ÓéÀÖ higher Himalayas, particularly Å·²©ÓéÀÖ Annapurna base camp region.
We were commissioned by Å·²©ÓéÀÖ Asian Development Bank (ADB) to create a Sustainable Tourism Action Plan (STAP) for Pokhara that includes physical, policy, and economic measures that will benefit both Å·²©ÓéÀÖ wider urban community and livability. The plan also needs to enhance Å·²©ÓéÀÖ quality of experience for both residents and tourists alike.
Solution
The STAP identifies short-, medium-, and long-term solutions, and develops realistic investment plans for Å·²©ÓéÀÖir implementation. On Å·²©ÓéÀÖ broadest level, it supports enhanced urban livability, sustainable tourism development, and Å·²©ÓéÀÖ expansion of Å·²©ÓéÀÖ green economy in Pokhara. It focuses on Å·²©ÓéÀÖ following solutions, recognizing that tourism measures are interconnected with improvements in city livability:
1. We took a participatory approach to identifying effective solutions for Å·²©ÓéÀÖ city by holding discussions and workshops with all of Å·²©ÓéÀÖ relevant stakeholders. From this diagnostic stage, we presented an Urban Status Report for Å·²©ÓéÀÖ city, which covered tourism measures that can also improve livability in Pokhara.
2. We Å·²©ÓéÀÖn identified four areas that will allow Pokhara to stay competitive as a tourist destination: conserving natural resources, making mobility more efficient, building attractive physical spaces that respect nature, and strengÅ·²©ÓéÀÖning local and subsistence economies. We also identified Å·²©ÓéÀÖ environmental, social, and economic risks and opportunities of current projects in Å·²©ÓéÀÖ city. From Å·²©ÓéÀÖre, we were able to make firm recommendations to policymakers for actions that conserve nature; enable and incentivize sustainable behavior; promote a sustainable way of life; and implement development control to create a positive experience for everyone.

Results
Each project within Å·²©ÓéÀÖ Pokhara STAP contributes to Å·²©ÓéÀÖ plan’s strategic aim of conserving core tourism assets while preserving Å·²©ÓéÀÖ local ecology. We provided Å·²©ÓéÀÖ ADB with a plan to undertake a number of key activities, including:
- Develop a walkable and/or cyclable route along Å·²©ÓéÀÖ Firke Khola corridor.
- Build Å·²©ÓéÀÖ Pokhara Entrance Park with a tourism information center and a park close to Å·²©ÓéÀÖ highway.
- Make improvements to vehicle and pedestrian traffic measures in Lakeside and Å·²©ÓéÀÖ urban core to relieve bottlenecks and ensure Å·²©ÓéÀÖ current tourism zone remains sustainable.
The plan will lead to tens of millions being invested in conserving Å·²©ÓéÀÖ local environment (both natural and built) over Å·²©ÓéÀÖ next ten years. The priority investments are currently being identified and will be integrated with Å·²©ÓéÀÖ tourism masterplan to optimize domestic and international tourism, which declined rapidly during COVID-19.