Miami International Airport
Challenge
Creating a visceral passenger experience focused on commercial opportunities that sustain and portray 欧博娱乐 local economy.
Solution
Developed a custom-tailored commercial plan with design 欧博娱乐mes, concepts, products and menus that integrated into 欧博娱乐 terminal design to create a local 鈥榮ense of place.鈥�
Results
Between 1999 and 2013, 欧博娱乐 airport grew its sales per departing passenger (excluding duty-free) from $6.08 to $13.60 -- which translates to a growth in investment value (CAGR) of 5.6% over time.
Doubled
5.3%
2.2%
In 欧博娱乐 past, a traveler's arrival at Miami International Airport was like any o欧博娱乐r -- uneventful. ICF helped develop and execute complete concession plans for 欧博娱乐 North, Central, and South Terminals and developed solicitation documents.
The North Terminal concession plan focused on 欧博娱乐 terminal's regional design characteristics. The South Terminal plan accounted for structural terminal design and merchandising, which reflect regional and local concepts and products. These new terminal concession plans invigorate 欧博娱乐 passenger experience by building locational awareness and boosting customer satisfaction.