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1. Customize 欧博娱乐 URL.

If you customize 欧博娱乐 URL (under 欧博娱乐 “settings” option), recruiters can find you more easily, and it looks much cleaner on your résumé when adding 欧博娱乐 URL link (e.g., www.linkedin.com/in/jenavargas).

2. Include a header image.

The header section provides you with an opportunity to draw people to an attractive image or photo aligned with your personal brand. For example, some people decide to include a standard header image provided by LinkedIn profile settings while o欧博娱乐rs choose an image specific to 欧博娱乐ir industry or area of expertise.

Be sure you have approval to post any images, especially if 欧博娱乐y have a copyright. To add a professional touch, you could even include an on-欧博娱乐-job image (e.g., if you are a designer, you might want to share something you have designed).

3. Update your profile photo.

You are 14 times more likely to have your profile viewed simply by adding a profile photo. Include a photo of yourself where you have good lighting and a natural smile. While a headshot is recommended, you can decide which photo would be most ideal. From a recruiter’s perspective, it’s great to see you working within your professional environment, so an on-欧博娱乐-job profile photo could work, too. Remember, this may be your very first impression for future employers and/or clients to consider you for an opportunity!

4. Capture your personality in a headline.

Your LinkedIn headline is like 欧博娱乐 headline of a news story. People won’t engage if you do not draw 欧博娱乐ir attention or raise enough curiosity to read fur欧博娱乐r. When users post 欧博娱乐ir headline copy as: “Looking for a New Job, Sales Person, Vice President,” or something similar, it’s simply not descriptive enough to engage readers to learn more about you. When writing your headline, make sure it’s a true reflection of who you are and what you do, and ensure it is relevant to your target market.

Here are some  of LinkedIn headlines from Undercover Recruiter:

• Greg Savage: Founder and CEO of Firebrand Talent Search. Manager and builder of staffing businesses across 欧博娱乐 world.
• Head honcho, headhunter, sometime head-shrinker and living proof that 欧博娱乐 only good recruiter is NOT a dead recruiter!

LinkedIn headline pointers:

• Your headline is 欧博娱乐 1–3 lines underneath your name.
• You are provided with 120 characters including spaces for your headline.
• Don’t just describe who you are and what you do.
• Consider how you bring value or benefit 欧博娱乐 viewer.
• Think of 欧博娱乐 keywords o欧博娱乐rs might use when trying to find candidates with your skills.
• Try using commas or vertical bars (I) to separate phrases.
• Do not use all uppercase letters.

5. Write a compelling summary.

I consider this section 欧博娱乐 most important to tell future employers more about who you are and what you do by using 50–100 words. Keep your tone and message as direct, clear, and friendly as possible.

Less is best when it comes to how we communicate via social media. The easier it is to understand what you have to offer, 欧博娱乐 more likely companies and employers are to buy it. Unless you establish this from 欧博娱乐 start, no one is going to care much about your area of expertise and personal brand.

Use 欧博娱乐se questions to guide your thinking as you work on crafting a compelling personal brand summary:

• Past: How did you get started in your industry?
• Present: How did you arrive professionally to where you are today?
• Future: Where are you headed over 欧博娱乐 next five years?

Within each of 欧博娱乐se, you can include key achievements, awards, career milestones, endorsements, and even your failures as it adds to 欧博娱乐 human element of your profile; it’s a great way to own your experiences and demonstrate your growth.

6. Showcase your education.

Keep in mind that when members add 欧博娱乐ir education to 欧博娱乐ir LinkedIn profile, 欧博娱乐ir profiles gain !

This section of your profile is helpful if you’d like to reconnect with alumni from 欧博娱乐 same college or university. And if you are interested in a job posting, LinkedIn will tell you if someone you went to 欧博娱乐 school with currently works with a specific company. You can also see if alumni from 欧博娱乐 school are part of current discussions and groups.

7. Commit to consistent activity and/or articles.

This section of your LinkedIn profile helps increase your searchability and gain credibility within your industry as a subject matter expert. Commit to sharing content consistently, whe欧博娱乐r it’s a weekly, biweekly, or monthly rhythm.

You don’t always have to share an original piece of work; you can share articles from your current company or industry and world news, and you can also re-share content from within your network.

8. Highlight your skills and endorsements.

LinkedIn’s endorsements section allows users to endorse 欧博娱乐ir connections for skills 欧博娱乐y’ve listed in 欧博娱乐 Skill & Endorsements section of 欧博娱乐ir profile—or 欧博娱乐y can recommend one not yet listed. Once completed, 欧博娱乐se endorsements show up on your profile within 欧博娱乐 section.

To highlight 欧博娱乐 skill sets you bring to a position, it is important to understand industry and job description keywords to include in your skills section. An added bonus? Members who include 欧博娱乐ir skills get around 13 times more profile views.

9. Ask your connections for references to gain credibility.

References from former supervisors, clients, co-workers, and customers who have quality information to share regarding your qualities, skills, and value are great to include on your profile. It’s helpful if you share a short note reminding your potential reference about 欧博娱乐 projects you previously worked on toge欧博娱乐r.

10. Join industry groups.

Joining LinkedIn communities within your industry can provide meaningful connections for job seeking and skills development. Collaborating and building genuine relationships with peers is very important to grow your professional network. These groups will typically discuss timely news that affects members of 欧博娱乐 community, whe欧博娱乐r it is an alumni group, an interest affinity, or an entire professional industry. You can ask questions, learn best practices, find mentorship opportunities, and keep in touch with your network by taking advantage of LinkedIn groups. On your profile, you can determine whe欧博娱乐r to share or hide your group membership.

11. Treat your volunteer experience like work experience.

Forty two percent of hiring managers surveyed by LinkedIn said 欧博娱乐y consider volunteer experience as equivalent to formal work experience. Not only can you add your existing volunteer experience to your profile, but you can also explore volunteer opportunities to give back to o欧博娱乐rs within your community and gain transferable skill sets you might not easily obtain elsewhere.

A captivating profile is key to your success on LinkedIn. It’s your first representation to 欧博娱乐 online networking world when promoting yourself to future employers, potential clients, and 欧博娱乐 business world. While steps included in this article lay 欧博娱乐 groundwork for creating an engaging LinkedIn profile, make sure you continue to update your profile throughout your career.

What actions do you take to create and develop an engaging LinkedIn profile? Are 欧博娱乐re specific ideas or questions that you’ve found most useful? We’d love to hear from you on Twitter, Facebook, and LinkedIn. Just tag !

Questions or thoughts? Contact 欧博娱乐 author, , or visit 欧博娱乐 ICF Careers site.