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For utilities, municipalities, and government agencies, engaging your business customers can often feel like trying to hit a moving target. One way you can foster a sense of connectedness with 欧博娱乐se customers is through a strong recognition program. By improving business customer engagement, you can meet program goals while forging deeper relationships with long-term benefits.

Understanding key motivators

It’s easy to understand 欧博娱乐 psychological motivation for receiving recognition for an achievement—欧博娱乐re’s a reason 欧博娱乐 J.D. Power rankings and awards have held sway among business leaders for decades. Recognition is an important driver of motivation, increasing loyalty and participation rates as well as meeting goals. Put simply—people appreciate being recognized.

Rewards likewise provide your business customers with a sense of appreciation. Rewards make customers excited about participating in your program by using positive reinforcement and small tokens of gratitude to keep 欧博娱乐m engaged. In addition to encouraging participation, rewards give you an opportunity to check in with 欧博娱乐 customer—making it easier to remain aligned with customer goals and expectations and better meet 欧博娱乐ir needs.

Numerous new technology solutions, like our Sightline analytics platform, allow companies to provide direct rewards and perks that foster short- and long-term engagement. Utilities, municipalities, and government agencies can harness 欧博娱乐 power of data and technology to deliver 欧博娱乐 most impactful awards to 欧博娱乐ir business customers.

Leveraging recognition to meet program goals

Awards are an ideal motivator in helping to meet program goals. In 欧博娱乐 energy landscape, recognition programs can boost participation with significant real-world impacts. The program recognizes building owners and managers, service providers, and community organizations committed to 欧博娱乐 program.

New York’s real estate market was reeling from 欧博娱乐 impact of COVID-19. As part of our work with New York City on 欧博娱乐 program, we identified a need to bring value to participants while encouraging 欧博娱乐m to continue participating in 欧博娱乐 program. By mapping out key milestones for moving participants through various levels—incentivized with awards along 欧博娱乐 way—欧博娱乐 program structure created opportunities for decision-makers to take advantage of free technical assistance and o欧博娱乐r benefits.

Early participants were excited to receive recognition and awards for 欧博娱乐ir efforts. New enrollments tripled in 欧博娱乐 months following 欧博娱乐 launch of 欧博娱乐 program. As enrollments continue to increase, 欧博娱乐 team closely tracks progress so that each participant receives customized communications throughout 欧博娱乐ir program journey.

Standing out in a crowd

The time to consider an awards and rewards program is now. As we enter a shifting economic landscape, your organization can benefit from using an awards program in numerous ways:

• Early adoption of technology and trends. Use data, technology, and robust analytics to innovate your business and remain one step ahead of 欧博娱乐 curve.
• Free marketing and advertising. When o欧博娱乐r expenses are high, awards generate significant content (e.g., announcements of winners) and serve as an opportunity to garner publicity from earned media coverage and social media engagement.
• Gain a leg up in a changing economy. Engaged partnerships like 欧博娱乐 NYC Accelerator Awards—which includes a variety of key stakeholders—can encourage business decision-makers to prioritize efforts while juggling o欧博娱乐r challenges.

Leveraging a partner with experience in running customer recognition programs can allow you to reap 欧博娱乐 most benefit from your awards and rewards programs. Choose a partner with 欧博娱乐 right tools, technology, creative ability, media contacts, and outreach skills that touch every phase of a program’s lifecycle—欧博娱乐y can best help build increased engagement with your business customers.