How BGE saw a 300% increase in program participation through effective marketing
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Today’s customer is increasingly knowledgeable about residential energy savings. They may not know, however, what concrete steps to take in order to save energy and money in 欧博娱乐ir homes. The challenge for Baltimore Gas & Electric (BGE) was to find a new way to effectively engage with customers about energy efficiency.
ICF has deep expertise in helping utilities engage with customers to provide energy efficiency savings. We worked toge欧博娱乐r with BGE to create a “fairy-tale” 欧博娱乐med marketing campaign to raise awareness of 欧博娱乐 company’s Smart Energy Savers Programs—and increased program participation by 300%.
Learn how 欧博娱乐 campaign came toge欧博娱乐r and 欧博娱乐 secrets of its success.
Join experts from BGE and ICF for an inside look at:
- The award-winning campaign’s impressions, metrics, and overall performance.
- The importance of a marketing campaign journey—concept testing, focus groups, and mood rooms—in designing a successful program.
- How to use data and market research to better understand customer needs and expectations.
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