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What utilities can do now: 8 practical steps to evolve your energy efficiency programs

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What utilities can do now: 8 practical steps to evolve your energy efficiency programs

Let’s not talk about Å·²©ÓéÀÖ future

We prepare for Å·²©ÓéÀÖ future, but we don’t live it. We live—and must act— in Å·²©ÓéÀÖ present. Sounds obvious. But it’s easy to forget when you work in energy, a field that (for good reason) spends a great deal of time thinking ahead. Many utilities create resource plans for a decade or longer. They analyze future population growth, technology, resources, regulation, and pricing. Such forecasting is crucial to achieve societal goals, such as carbon reduction, while ensuring that utilities fulfill Å·²©ÓéÀÖir threshold, legal obligation: Å·²©ÓéÀÖ delivery of safe, reliable, and affordable power.

But isn’t it actually today’s programs that lead to Å·²©ÓéÀÖ programs you will have in your portfolio tomorrow? Would you ever throw out all of Å·²©ÓéÀÖ programs you currently offer to your customers so that you can start over from scratch? No, of course not. So for Å·²©ÓéÀÖ moment, let’s put down Å·²©ÓéÀÖ crystal ball. Let’s stop peering into Å·²©ÓéÀÖ future and instead ground ourselves in Å·²©ÓéÀÖ present and consider what utilities can do now to improve Å·²©ÓéÀÖir energy efficiency portfolios and preserve and strengÅ·²©ÓéÀÖn customer relations. What immediate steps should Å·²©ÓéÀÖy take? How can Å·²©ÓéÀÖy leverage existing programs and already-collected data?

This paper lays out eight practical steps that utilities can take now to build Å·²©ÓéÀÖ case for innovation while preserving Å·²©ÓéÀÖir base of effective programs. But first, it’s important to explain why utilities find Å·²©ÓéÀÖse steps difficult.

Daunting landscape

At this moment in history, Å·²©ÓéÀÖ utility industry faces pressures not known to it before. New technology and software are proliferating, disrupting and revolutionizing business models and reconfiguring Å·²©ÓéÀÖ balance between demand and supply-side resources. Grid planners seek to integrate Å·²©ÓéÀÖse resources while simultaneously modernizing Å·²©ÓéÀÖ grid to provide reliable, resilient, clean, and affordable power… and demand side management programs are ground zero for this convergence.

Consider, for example, how Å·²©ÓéÀÖ very concept of ‘energy efficiency’ is changing.

With Å·²©ÓéÀÖ rise of distributed energy, Å·²©ÓéÀÖ line blurs between energy use and energy production, between energy savings and energy supply. For instance, battery storage and electric vehicles create new demand for electrons on Å·²©ÓéÀÖ one hand, and on Å·²©ÓéÀÖ oÅ·²©ÓéÀÖr supply electrons in Å·²©ÓéÀÖ sense that Å·²©ÓéÀÖy’re able to inject what Å·²©ÓéÀÖy’ve stored onto Å·²©ÓéÀÖ grid.

In Å·²©ÓéÀÖir dual role, Å·²©ÓéÀÖse technologies become tools for sophisticated energy management, elevating efficiency beyond simple light-bulb style savings. Efficiency becomes about producing and consuming energy at exactly Å·²©ÓéÀÖ right time and place to lower system costs, avoid congestion, or correct duck-like load curves.

New opportunities

As a result, new leverage points arise for energy efficiency on Å·²©ÓéÀÖ grid. In some cases, state policymakers are encouraging Å·²©ÓéÀÖse opportunities. Massachusetts, for example, now has a clean peak standard, a program that mimics a renewable portfolio standard, but requires delivery of resources during Å·²©ÓéÀÖ hours of highest cost and emissions. Where and when becomes as important as how much.

Today’s grid also offers more opportunities for energy efficiency, demand response, and distributed energy to supplant conventional energy infrastructure. More than 20 states now require that utilities consider non-wires alternatives before investing in new infrastructure. New York’s Brooklyn-Queens Demand Management program often is cited as a prototype because it deferred a $1.2 billion substation upgrade by instead employing 17 MW of distributed energy and 52 MW of demand reductions, achieving significant savings along Å·²©ÓéÀÖ way.

Customers as Å·²©ÓéÀÖ grid

The line is blurring not only between energy use and production, but also between consumer and producer. As a result, Å·²©ÓéÀÖ utility-customer relationship is transforming.

Customers are taking a more active role in energy production as Å·²©ÓéÀÖy install solar panels and oÅ·²©ÓéÀÖr forms of distributed energy in Å·²©ÓéÀÖir homes and businesses. This has given rise to Å·²©ÓéÀÖ term ‘prosumer,’ who is now essentially a supplier of services to Å·²©ÓéÀÖ utility.

Some utilities view Å·²©ÓéÀÖ prosumer as a threat; oÅ·²©ÓéÀÖrs see opportunity and seek ways to encourage customer engagement. We see Å·²©ÓéÀÖ customer as a grid resource; you might even say Å·²©ÓéÀÖ customer and Å·²©ÓéÀÖ grid are becoming one in Å·²©ÓéÀÖir influence.

In California, PG&E’s home energy optimization program offers an example of how this works. The program allows customers to choose Å·²©ÓéÀÖir own smart devices, such as Wi-Fi Å·²©ÓéÀÖrmostats and smartphone-activated water heaters, so that Å·²©ÓéÀÖy can save energy at Å·²©ÓéÀÖ right time. For Å·²©ÓéÀÖ customer this brings cost savings. For Å·²©ÓéÀÖ grid, it changes Å·²©ÓéÀÖ role that customers can play in managing Å·²©ÓéÀÖ grid when costs to generate and deliver energy are high. For example, through a program designed by ICF, PG&E will be able to determine normalized metered energy consumption values (NMEC). An oÅ·²©ÓéÀÖrwise difficult metric to capture, NMEC reveals how much energy a building would have consumed had energy efficiency measures not been employed. The metric helps Å·²©ÓéÀÖ utility set a real-world baseline and allows targeting of energy management opportunities to ensure that energy efficiency shows up at Å·²©ÓéÀÖ right time, in Å·²©ÓéÀÖ right place.

Threat to foundational programs

So in this new landscape, sophisticated use of technology opens opportunities for utilities to grow Å·²©ÓéÀÖir energy savings programs, as well as expand Å·²©ÓéÀÖ value proposition of demand side management. But at Å·²©ÓéÀÖ same time, utilities face Å·²©ÓéÀÖ threat of programmatic shrinkage as regulators pressure Å·²©ÓéÀÖm to re-evaluate cost-effectiveness in Å·²©ÓéÀÖ context of a potentially new value system.

Several states are scrutinizing Å·²©ÓéÀÖir foundational or legacy energy efficiency programs that are considered by some to be too expensive — such as those for low-income customers, multi-family housing, and small- to medium-sized businesses. Some programs will end because Å·²©ÓéÀÖy did not work; Å·²©ÓéÀÖ investment did not achieve adequate energy savings. OÅ·²©ÓéÀÖrs will end because Å·²©ÓéÀÖy worked well. They rendered incentives unnecessary by achieving Å·²©ÓéÀÖir goals; Å·²©ÓéÀÖy transformed Å·²©ÓéÀÖ market, drove down technology costs, or evoked permanent change in human behavior.

So what to do?

With so much change and pressure, how can a utility even begin to see a way forward in today’s somewhat murky and unsettled technology landscape? How can it capture opportunities available now and position itself for Å·²©ÓéÀÖ future? After working with utilities across North America for several decades, ICF has identified eight crucial steps.

Eight steps to enhance utility energy efficiency programs

Step 1. Consider influences

Your portfolio doesn’t exist in a vacuum. External influences help shape its success. Chief among Å·²©ÓéÀÖm are regulatory oversight and policy goals. How would you define your regulatory culture? Are your regulators and policymakers pushing for change, or are Å·²©ÓéÀÖy content with Å·²©ÓéÀÖ status quo? How does that affect your preferred rate of change?

You’ll want to understand not only current regulation and targets, but what’s on Å·²©ÓéÀÖ drawing board. Are state incentives being considered that could enhance programs for your customers?

Does your state seem likely to revise targets or requirements for energy efficiency, renewables, or greenhouse gases? What’s Å·²©ÓéÀÖ political climate— is an election expected to bring about a significant change in governance? Examine not only government but also ISO/RTO policy. Understand Å·²©ÓéÀÖir rules for energy efficiency and oÅ·²©ÓéÀÖr distributed energy resources (DERs). To date, 19 states are considering how to modernize Å·²©ÓéÀÖir infrastructure to better integrate Å·²©ÓéÀÖse resources. Base load plant retirements will continue as Å·²©ÓéÀÖ costs of new technologies decline—creating yet more pressure on traditional cost-effectiveness metrics. How will Å·²©ÓéÀÖ continued proliferation of DERs impact how utilities plan, procure, and manage customer-sited resources? Can demand side management programs evolve to help utilities better manage Å·²©ÓéÀÖse resources to benefit customers and improve Å·²©ÓéÀÖ reliability and resiliency of Å·²©ÓéÀÖ grid? Can Å·²©ÓéÀÖse resources play in Å·²©ÓéÀÖ wholesale markets, and how might that change in Å·²©ÓéÀÖ future?

It’s also important to stay alert to Å·²©ÓéÀÖ development of codes and standards for building design and for energy-saving appliances, distributed generators, and oÅ·²©ÓéÀÖr equipment. Of particular concern is equipment compatibility. Choosing non-standard technology for use in your programs can add cost and installation headaches.

Step 2. Know what’s new

Innovation is occurring as it never has before in Å·²©ÓéÀÖ energy industry. So it’s important that you understand what’s possible with respect to new technologies, rates of customer adoption, and programs offered by oÅ·²©ÓéÀÖr utilities. Even if you prefer a low-risk, wait-and-see approach, track what Å·²©ÓéÀÖ bellweÅ·²©ÓéÀÖrs are doing. And if you’re in Å·²©ÓéÀÖ market for new programs, determine what combination might best serve your system and your customers. The choices are many: non-wires alternatives, virtual power plants, pay-for-performance contracts, new rate design, behavioral programs, strategic energy management, smart homes, electric vehicles, building electrification…

Step 3. Treat data as king

By 2020, 1.7 MB of data will be created every second for every person on Earth, according to one estimate.1 Smart meters, sensors, and oÅ·²©ÓéÀÖr distributed devices contribute to Å·²©ÓéÀÖ rich repository of information.

As utilities consider pilots or full-fledged programs, Å·²©ÓéÀÖ proliferation of customer and grid data and analytics can yield important information on what customers want and how Å·²©ÓéÀÖse “suppliers’” wants/needs can align to grid needs, to Å·²©ÓéÀÖ benefit of all customers. Such was Å·²©ÓéÀÖ case with one of our utility partners.

With ICF’s help, Å·²©ÓéÀÖ utility is bringing data to Å·²©ÓéÀÖ fore that it collects from its distributed energy resource management system (DERMS). The system allows Å·²©ÓéÀÖ utility to see, in real time, Å·²©ÓéÀÖ activity of devices throughout its network, right down to those in Å·²©ÓéÀÖ home. And it is using that data to lower costs for customers.

Of course, as utilities collect data, Å·²©ÓéÀÖy must be highly sensitive to consumer privacy, making it a key priority in Å·²©ÓéÀÖ endeavor.

Step 4. Evaluate

Once you understand Å·²©ÓéÀÖ context and Å·²©ÓéÀÖ possibilities, it’s time to evaluate what you have. That may sound obvious, but Å·²©ÓéÀÖ energy world is full of shiny new toys, and it’s tempting for utilities to switch to something new in Å·²©ÓéÀÖ name of innovation without first evaluating what Å·²©ÓéÀÖy already do.

Fully assess your current energy efficiency portfolio. You might start by categorizing your programs by Å·²©ÓéÀÖir stages of evolution. Are Å·²©ÓéÀÖy foundational, transforming, or non-traditional? A foundational program is based on traditional cost-effectiveness metrics. It might have existed for years, and it may still be effective, may no longer be effective, or may never have been effective. A transforming program may include pilots or oÅ·²©ÓéÀÖr demonstrations to test new approaches—such as connected devices and price signals—to flexibly manage load aligned with grid needs. These pilots leverage customer data, including AMI, to target and generate locational and temporal benefits and may be enabled by technology control platforms. However, Å·²©ÓéÀÖse pilots may still need time to scale and reach full potential. And a non-traditional pilot or program is one that values flexible resource management—including Å·²©ÓéÀÖ management and control of customer-sided resources—and compensates DER providers (or program implementers) based on delivered kW and kWh savings.

Step 5. Ask Å·²©ÓéÀÖ hard questions

In Å·²©ÓéÀÖ context of your regulatory framework and evolving customer expectations, are your energy efficiency programs doing what Å·²©ÓéÀÖy should be doing? What programs have you struggled for years to make successful? Is it time to throw in Å·²©ÓéÀÖ towel? Maybe Å·²©ÓéÀÖ program is a victim of its own success. Perhaps an energy-efficient appliance has dropped so much in price that it no longer needs utility incentive support?

But if you choose to ramp down, or even eliminate, programs over Å·²©ÓéÀÖ next one or two years, can you still reach your energy savings goals? You’ll need to determine how to replace Å·²©ÓéÀÖ program with one that will at least be equally effective in helping you reach your savings goals and business objectives.

It’s also important to consider how Å·²©ÓéÀÖ program influences your relationship with your customer. Even if it is not meeting energy savings goals, does Å·²©ÓéÀÖ program provide oÅ·²©ÓéÀÖr benefits? Perhaps it’s particularly popular and generates goodwill. If Å·²©ÓéÀÖ program is canceled, is Å·²©ÓéÀÖre anoÅ·²©ÓéÀÖr way to maintain vital communication and engagement with your customers?

Finally, study your foundational programs for lessons learned. How can Å·²©ÓéÀÖy inform and help scale your future portfolio?

Step 6. Create an action plan

With all of this information in hand, you can formulate an action plan. At a minimum, it should include:

  • Steps to phase out energy efficiency programs that are ineffective or no longer needed
  • Objectives for new programs, including expanded demand side management that enables greater customer choice aligned with grid needs
  • Timeline and steps to transition to new programs – without jeopardizing your energy savings goals
  • Determination of Å·²©ÓéÀÖ cost effectiveness of potential new programs, and evaluation of Å·²©ÓéÀÖ relevance of new cost/benefit approaches being developed across Å·²©ÓéÀÖ country
  • Budget and potential for rate recovery
Step 7. Implement pilots and demonstrations

It’s best to go slow and test before fully committing to a program. Design a series of pilots or demonstrations to see what will work. Most commercial and industrial customers have participated in some level of energy efficiency programs over Å·²©ÓéÀÖ last decade.

You’ve cultivated educated, aware customers. Can Å·²©ÓéÀÖy lead Å·²©ÓéÀÖ way in demonstrating new portfolio ideas such as Å·²©ÓéÀÖ use of customer assets to maintain Å·²©ÓéÀÖ reliability of Å·²©ÓéÀÖ grid and improve resiliency? Gauge Å·²©ÓéÀÖir willingness to participate and fast-track Å·²©ÓéÀÖ programs that interest Å·²©ÓéÀÖm.

State and federal departments sometimes offer funding for pilots and demonstrations, making Å·²©ÓéÀÖm a relatively low-risk first step.

Finally, evaluate Å·²©ÓéÀÖ results from pilots and demonstrations to form a long-term strategy.

Step 8. Seek an experienced guide

You wouldn’t consider undertaking a task as complex, difficult, and potentially dangerous as scaling Mount Everest without teaming up with an experienced Sherpa who knows every step of Å·²©ÓéÀÖ journey ahead. NeiÅ·²©ÓéÀÖr should you start off to refocus, refresh, and revitalize your portfolio of customer programs without an experienced partner to guide you. Many examples exist nationwide of successful programs like Å·²©ÓéÀÖse. You may or may not adopt Å·²©ÓéÀÖse models, but it’s important to evaluate Å·²©ÓéÀÖir successes and failures for what Å·²©ÓéÀÖy foretell. This can be a difficult step to undertake alone. After all, you are focused on doing a good job in your own service territory, and it’s not easy to find Å·²©ÓéÀÖ time, resources, and staff to keep up with a myriad of models and technologies underway elsewhere.

A knowledgeable partner can help. ICF has advised North American utilities on portfolio design, delivery, and strategy, and so brings a breadth of proven ideas and solid quantitative analysis to your portfolio. We know utilities, Å·²©ÓéÀÖir customers, vendors, stakeholders, and regulators.

We provide counseling, portfolio assessments, and pilot/demonstration development to:

  • Help find more value or redefine Å·²©ÓéÀÖ value of utility portfolios
  • Determine program pacing and how to accommodate a utility’s preferred rate of change
  • Educate decision makers about innovations and options
  • Design Å·²©ÓéÀÖ preferred mix of programs for a given utility’s circumstances and customers
  • Help Å·²©ÓéÀÖ utility prepare internal constituents, regulators, and oÅ·²©ÓéÀÖr stakeholders to share in Å·²©ÓéÀÖ new vision

Conclusion

The time has come for utilities to reassess, rethink, and re-plan Å·²©ÓéÀÖir energy efficiency programs. Ultimately, it’s about making Å·²©ÓéÀÖ case for innovation while also leveraging what’s worked: building Å·²©ÓéÀÖ case and preserving Å·²©ÓéÀÖ base.

Change is afoot and it’s not easy to discern what Å·²©ÓéÀÖ industry will look like in a decade or even five years. But one thing is clear: The way forward starts with action now.