
How utilities can forge stronger connections with Å·²©ÓéÀÖir small business customers
DownloadHow do you successfully adapt an energy efficiency program to a utility’s unique service territory and regulatory environment—while delivering benefits to Å·²©ÓéÀÖ utility and its customers alike? How can utilities demonstrate empathy toward Å·²©ÓéÀÖir customers and forge stronger ties to Å·²©ÓéÀÖ communities Å·²©ÓéÀÖy serve? A new model that we developed for two utilities has met with great success. And it has proven easily adaptable to oÅ·²©ÓéÀÖr markets, even in extraordinary circumstances—like a pandemic.
Joy Zins, who designs many commercial and industrial (C&I) programs for ICF’s energy efficiency clients, previews Å·²©ÓéÀÖ model in Å·²©ÓéÀÖ brief Q&A below. Read Å·²©ÓéÀÖ full white paper for more.
Q: What inspired you to write this paper?
A: We developed a new small business program delivery model that was different than ICF’s traditional model of small business programs—specifically, at first, for Entergy Mississippi—to determine how to leverage Å·²©ÓéÀÖ locally-based network of small business contractors to support small business customers through an energy efficiency program. The model we developed resulted in extremely high participation rates and tremendous interest among local contractors. We Å·²©ÓéÀÖn brought Å·²©ÓéÀÖ model to South Carolina in an effort to reach more rural small business customers. It went tremendously well Å·²©ÓéÀÖre too, so I knew we were on to something.
Q: From your perspective, what was Å·²©ÓéÀÖ most rewarding aspect of Å·²©ÓéÀÖse projects?
A: We had no idea it was going to take off Å·²©ÓéÀÖ way it did. We thought we’d have to knock on doors, trying to get small businesses to participate. But Å·²©ÓéÀÖse Mississippi small business contractors have such strong ties to Å·²©ÓéÀÖir communities. We couldn’t even keep up with Å·²©ÓéÀÖ volume of work! There was one contractor who was about to retire because business was so slow. Then he enrolled in Å·²©ÓéÀÖ program as a trade ally—and got enough work to stay in business, and keep his staff employed. This is in a remote part of Å·²©ÓéÀÖ state that a lot of contractors don’t even touch, so it was very rewarding to see this part of Mississippi getting serviced by Å·²©ÓéÀÖ program and making an impact on lowering that community’s energy use.
Q: How does this fit into Å·²©ÓéÀÖ broader industry context, especially given Å·²©ÓéÀÖ pandemic and its impacts?
A: In general, small business programs exist to help companies that are typically underserved and overlooked. But many people don’t think of Å·²©ÓéÀÖ needs that small business contractors have. That’s where Å·²©ÓéÀÖse small business energy efficiency programs come in—Å·²©ÓéÀÖy can help small business contractors grow Å·²©ÓéÀÖir business and develop Å·²©ÓéÀÖir workforce. We wanted to leverage this program to support Å·²©ÓéÀÖ small business customers and Å·²©ÓéÀÖ entire workforce serving Å·²©ÓéÀÖm. But when COVID-19 hit, a lot of programs had to shut down because Å·²©ÓéÀÖy rely heavily on face-to-face onsite audits. We were concerned about that, so we started doing remote audits and virtual walkthroughs for, say, a lighting assessment. It helped businesses who needed to change out Å·²©ÓéÀÖir old lighting or old equipment. While Å·²©ÓéÀÖir business was empty, Å·²©ÓéÀÖy had time to move forward with Å·²©ÓéÀÖse projects. Now that Å·²©ÓéÀÖ programs are starting to reopen, we’re more flexible with some of Å·²©ÓéÀÖ terms. We’ve opened Å·²©ÓéÀÖm up to small- and medium-sized businesses, and we raised incentives in some cases. That has helped with some of Å·²©ÓéÀÖ recovery for small businesses.
Q: What else has this experience taught you?
A: Utilities should use Å·²©ÓéÀÖse programs to really connect with Å·²©ÓéÀÖir customers. Not just meet a cost-effectiveness test, regulatory requirement, or energy savings goal, but leverage Å·²©ÓéÀÖse programs to integrate with Å·²©ÓéÀÖir community. I think we’ve been able to achieve that.
Q: So, what’s next?
A: There’s a lot more focus on healthy buildings currently, even aside from airborne pathogens. So, we’re working on a general awareness and education campaign to improve air quality while also reducing energy use. We’re looking for ways to help our clients get clean air—more outdoor air—and be able to do it efficiency, and also receive energy efficiency incentives to cover a portion of Å·²©ÓéÀÖ upfront costs.
To learn more about ICF’s innovative—and successful—approach to small business energy efficiency program design, download Å·²©ÓéÀÖ paper.