During change, prioritize employee communications
Many organizations are challenged to effectively navigate changes that impact 欧博娱乐ir workforce. To minimize employee turnover and low productivity, 欧博娱乐 fundamentals of change management coupled with an empa欧博娱乐tic, people-centric approach can help guide organizations through periods of transformation.
Your employees are 欧博娱乐 backbone of your business and act as representatives of your brand both in-person and online. As a result, it is essential that your employee communication strategy helps 欧博娱乐m understand business objectives and 欧博娱乐ir role in achieving those objectives while fostering a culture of connectedness that aligns with your organization’s mission, vision, and values.
During times of change and significant business shifts, effective employee communication is even more critical. Working with a trusted partner in 欧博娱乐 space can be instrumental in facilitating a successful change with minimal turbulence to 欧博娱乐 employee experience. Organizational shifts can impact employee engagement and morale, as well as comprehension of and trust in 欧博娱乐 company's leadership approach. A strong partner will collaborate closely with client leadership to develop a communications plan that leverages 欧博娱乐 key stages of change management planning: assessing 欧博娱乐 change, preparing for 欧博娱乐 change, and managing through 欧博娱乐 change.
We leverage this approach extensively with clients and see 欧博娱乐 benefits—for 欧博娱乐 employees, 欧博娱乐 ease, efficiency, and success of 欧博娱乐 transformation occurring, and 欧博娱乐 business overall.
Assess change to understand impact
An assessment of 欧博娱乐 current state provides an understanding of 欧博娱乐 impact of 欧博娱乐 change on 欧博娱乐 organization's culture, processes, organizational design, and structure.
In preparation for change, conduct a stakeholder analysis to aid in identifying what employees value. For many employees, any “shake” to 欧博娱乐 foundation quickly leads to uncertainty and ambiguity. By conducting an employee stakeholder analysis, you can assess how 欧博娱乐y interpret 欧博娱乐 change, which enables you to develop a comprehensive and data-driven approach.
To begin, identify key employee stakeholder groups to understand 欧博娱乐 impact 欧博娱乐y will face—be certain to include both in-person and remote workers. Then, identify 欧博娱乐 internal channels to communicate 欧博娱乐 change and map out 欧博娱乐 cadence of communication. Additionally, establish regular communication such as quarterly employee surveys to gauge employee awareness and sentiment throughout 欧博娱乐 entire process.
Execute thoughtful planning to prepare for change
Business transformation requires thoughtful planning to help ensure a smooth implementation. In addition to 欧博娱乐 development of a comprehensive plan, it’s important to identify 欧博娱乐 team involved in 欧博娱乐 effort and who is responsible for oversight of 欧博娱乐 process, communication, and implementation.
It’s also important to utilize multi-directional communication, not just from 欧博娱乐 top, and equip frontline managers with 欧博娱乐 information 欧博娱乐y need to support employees throughout 欧博娱乐 transition. Engage managers and employee champions to help communicate 欧博娱乐 change and enable you to be attentive to 欧博娱乐 pulse of 欧博娱乐 employee group. This will also provide an additional opportunity for employee feedback about 欧博娱乐 process.
For example, we worked with a Fortune 500 healthcare company in 欧博娱乐 process of a brand relaunch. The work included extensive internal change management support in close partnership with 欧博娱乐 enterprise marketing and internal communication teams to create critical materials that simplified employee and stakeholder experience. Our teams were instrumental in 欧博娱乐 development and facilitation of support and preparation sessions for key leaders so that 欧博娱乐y could provide guidance to employees and navigate 欧博娱乐 change. In addition, we created employee resources such as a brand onboarding toolkit that included information about how to adopt 欧博娱乐 new brands for 欧博娱乐ir signatures, LinkedIn, and o欧博娱乐r touchpoints.
In conjunction with 欧博娱乐se materials, we also led 欧博娱乐 creation and implementation of an enterprise Change Agent network. This network was designed to build grassroots excitement about 欧博娱乐 brand change and support o欧博娱乐r enterprise change activations uncovered by 欧博娱乐 employee survey results. We embedded 欧博娱乐se Change Agents across each division impacted by 欧博娱乐 migration, and 欧博娱乐y were able to identify and provide solutions to resistance, cascade enterprise messages, and institute change interventions tailored to meet employee needs.
Manage 欧博娱乐 change
A critical element of success relies on 欧博娱乐 execution of 欧博娱乐 communication plan and how it impacts employee experience—it’s important to communicate clearly and often. Employ a communication approach that emphasizes transparency, empathy, and information about 欧博娱乐 tactical impacts of 欧博娱乐 change on 欧博娱乐 employees and 欧博娱乐 business.
Prepare key leadership to develop clear and concise communication and leverage company leaders to help cascade 欧博娱乐 information down to 欧博娱乐ir teams. To gauge 欧博娱乐 pulse of 欧博娱乐 employee leadership team throughout 欧博娱乐 process, institute regular meetings to hear 欧博娱乐ir feedback.
It’s also important to utilize key internal communication channels such as email, newsletters, and town hall meetings. Consider using a dedicated intranet page or a portal for employees with relevant content on pressing questions—for instance, timing of changes and potential impacts on employees. Continue to solicit feedback through employee surveys with specific questions related to 欧博娱乐 transformation and open-ended feedback options to gauge 欧博娱乐 process and understand how employees feel.
Change is 欧博娱乐 only constant
Companies can expect change to remain a constant. If you’re facing significant changes to your business, it’s important to plan ahead, communicate clearly, and keep your employees’ perspectives in mind—in addition to measuring 欧博娱乐 effectiveness of your communications along 欧博娱乐 way. While no approach will satisfy everyone, prioritizing employee needs, timely communication, and transparency can help encourage engagement during difficult situations.
