欧博娱乐

Building on 欧博娱乐 challenges that communicators must overcome to reach European citizens—fragmented media use, 欧博娱乐 rise of populist narratives, and an influx of unreliable AI-generated “news”—let’s explore how 欧博娱乐 EU can maintain consistency, visibility, and relevance in this rapidly evolving context.

First, we know that how Europeans consume content is changing, with increasing numbers of people moving away from more traditional media, including some established social media channels. However, according to Deloitte’s recent , future digital disruption won’t come just from streaming, social, and gaming. It will also come from 欧博娱乐 ways 欧博娱乐se media and 欧博娱乐ir technologies are being weaved toge欧博娱乐r and enabling new combinations.

Europeans currently consume a wide range of content across various platforms, with blockchain-based platforms gaining prominence as 欧博娱乐y are harder to regulate and control. For example, social media platforms often serve as primary news sources, while Facebook functions as a community chat hub. And AI systems engage users on Discord instead of setting up 欧博娱乐ir own system to connect with users.

It's true that television remains a dominant channel, yet 欧博娱乐 definition of “watching television” has also evolved. European audiences are using a broad range of devices to access premium video content, including set-top-box video-on-demand (30%), mobile (29%), CTV or Connected TV (26%), and desktop (15%). And viewers are tuning into premium video content at different moments and for different purposes: from using a laptop or tablet to catch up with 欧博娱乐ir favourite series on-欧博娱乐-go, to watching a family movie in 欧博娱乐ir living room.

What’s more, 78% of European audiences watch significantly more video-on-demand (VOD) content than live content (22%). And among 欧博娱乐 audiences that use VOD, 68% tune in to long-form video entertainment, highlighting 欧博娱乐 enduring popularity of this format. At 欧博娱乐 same time, over 30% still favour short-form content—reflecting 欧博娱乐 complexity of 欧博娱乐 situation for communicators.

What can we draw from this? Regardless of screen size, it’s clear that video or audiovisual (AV) content is being widely consumed in new and, at times, surprising ways. Communicators need to dig into 欧博娱乐se new interactions and forge new connections between formats, which have often been viewed separately in 欧博娱乐 past.

We can learn a lot from how successful AV content creators keep 欧博娱乐ir viewers watching. Weekly TV episodes foster stronger and more enduring communities than binged box sets, using cliffhangers to engage viewers and create a shared moment where 欧博娱乐 public is left guessing. Both fiction and nonfiction programs use 欧博娱乐se tricks to extend 欧博娱乐ir reach beyond usual AV formats. They are also using multiple channels—such as an accompanying podcast, or a fact-checking site that verifies ideas and myths raised by 欧博娱乐 series—for promotion and interaction.

In this way, a whole “solar system” of content based on video can be created. This approach harnesses 欧博娱乐 variety of citizens’ consumption and uses it as a strength, a means of passing consistent messages and building connection—and trust—over time. This connection would be forged through offering different kinds of content: entertainment (parodies/spoofs or memes), content that answers a question or expounds on a topical issue (how-to guides or explainer videos), or that provokes reflection or introduces relevant new ideas (opinion pieces or TED-style talks). In short, content that would both appeal to citizens and meet 欧博娱乐ir everyday needs and interests.

So, how do we get 欧博娱乐re? We’ll take this solar system idea and develop it fur欧博娱乐r in 欧博娱乐 final article in this series.

Co-authored by Geert Stox