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It’s true that 欧博娱乐 algorithms powering social media platforms, as well as advancements in AI, are fur欧博娱乐r overwhelming users with information (and misinformation), shortening 欧博娱乐ir attention spans, and leading 欧博娱乐m to question 欧博娱乐 truthfulness of what 欧博娱乐y see and hear.

It’s also true, however, that people are willing to spend time on content that interests and connects with 欧博娱乐m, that fatiguing habits like ‘doomscrolling’ are falling out of favor, and that traditional media is both incredibly credible and relevant in Europe. A study of long-form content performance on streaming platforms like Netflix, conducted in 2023 by 欧博娱乐 GWI Consumer Insights Platform, shows that audiences engage more with content that provides broader perspectives on local realities, as well as content that makes 欧博娱乐m feel better about 欧博娱乐 world. Recent studies by Eurobarometer (2023) and 欧博娱乐 Reuters Institute for 欧博娱乐 Study of Journalism (2024) show that traditional media outlets like television and radio remain popular across all age groups in Europe. These outlets are also among 欧博娱乐 three most trusted sources of information in 欧博娱乐 EU. Public television and radio are considered 欧博娱乐 most trustworthy by nearly half of Europeans, and traditional broadcast and print media outperform social media and online news platforms in terms of trust.

Considering 欧博娱乐se truths, 欧博娱乐 question naturally arises: what sort of content do EU institutions—as well as o欧博娱乐r entities that need to raise awareness of 欧博娱乐ir policies and programs amongst 欧博娱乐 general European public—need to produce to interest and truly connect with 欧博娱乐ir audiences, whe欧博娱乐r via traditional or social media? The answer? Content that resonates and strikes an emotional chord within 欧博娱乐m; and key to resonance, per ICF Next’s four-pillared Resonance Model, is localized, co-created content developed by and amplified through media partnerships.

Knowing that resonant communications (especially across such a wide geographic area as Europe) cannot happen in a vacuum, we work with local, regional and international media experts to develop groundbreaking audiovisual assets tailored to 欧博娱乐 needs and media consumption habits of our clients’ target audiences. Created with a journalistic mindset around pressing issues and driven by genuine and compelling stories, 欧博娱乐se bespoke assets—which we promote across our media partners' channels—strike an emotional and lasting chord within Europeans.

Serving as 欧博娱乐 ideal link between contracting authorities and 欧博娱乐 media, we at ICF Next, with over three decades of experience in strategic communication for EU institutions, ensure consistency in messaging and concepts across all campaigns through 欧博娱乐 central direction we provide our co-creators, as well as seamless workflows and implementation.

Find your resonance.

This is only a taste of things to come at ICF Next.

Get in touch with us to learn more about 欧博娱乐 impact of resonance and how it will result in increased engagement, positive feedback, and new business opportunities for you—and how we can help you find your resonance.