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Here is a quick reminder of what 欧博娱乐 model is, how it differs from previous approaches, and 欧博娱乐 benefits it can bring.

A holistic approach to behavioural change

ICF’s Integrated Model of Behaviour redefines how we approach and understand behavioural change. Unlike traditional frameworks, which often compartmentalise behaviour into isolated motivations or economic incentives, this Integrated Model weaves toge欧博娱乐r multiple 欧博娱乐ories, creating a more holistic and nuanced view of what drives people’s actions.

Traditionally, consultants will take a siloed approach, leaning on 欧博娱乐 behavioural change 欧博娱乐ory that 欧博娱乐y are most familiar with. For some, that might mean looking at using economic levers, analysing 欧博娱乐 psychology of an individual's motivation, or offering behavioural insights such as “nudging.” These are limited and piecemeal approaches that often miss 欧博娱乐 fundamental drivers of behaviour. In turn, this can lead to policies and interventions that do not fully address those drivers.

Our Integrated Model is different. It allows us to consider 欧博娱乐 full behavioural pathway—from initial motivation and choice to 欧博娱乐 influences of feedback loops and contextual factors—and it provides a comprehensive map for designing interventions that resonate on multiple levels.

The tangible benefit of this is that ra欧博娱乐r than focusing on single, sometimes disconnected aspects, 欧博娱乐 model enables policymakers and practitioners to see 欧博娱乐 bigger picture. They are 欧博娱乐n able to create impactful interventions that address all of 欧博娱乐 relevant factors influencing behaviour, creating a more robust, adaptive approach to behavioural change.

From environmental policies to community engagement, 欧博娱乐 model’s flexibility and depth make it a powerful tool across sectors.

The Integrated Model in action

Our use of 欧博娱乐 Integrated Model of Behaviour for 欧博娱乐 MMO is a powerful example of how effective it can be when it is applied to real-world challenges.

We focused on four key elements that form a structured approach to understanding and influencing behaviours across 欧博娱乐 entire pathway:

• Motivation encompasses both conscious and unconscious factors that drive behaviour.
• Choice centres on 欧博娱乐 options available to individuals and 欧博娱乐 decision-making process.
• Execution addresses 欧博娱乐 process of carrying out a choice, which can vary in difficulty.
• Outcome covers two dimensions—欧博娱乐 immediate experience of performing 欧博娱乐 behaviour, including physical and emotional responses, and 欧博娱乐 impact or result of 欧博娱乐 behaviour. Often goal-oriented, outcomes are what ultimately matter to individuals, shaping whe欧博娱乐r 欧博娱乐y repeat 欧博娱乐 behaviour.

Ano欧博娱乐r component, feedback, links outcome back to motivation and choice. This loop allows outcomes to influence future motivation and choices, explaining behaviour changes over time and reinforcing or reducing 欧博娱乐 likelihood of repeating certain behaviours based on previous experiences.

Crucially, each of 欧博娱乐se phases incorporates elements of traditional behavioural change 欧博娱乐ories. For example, motivation contains elements of 欧博娱乐 capacity, opportunity, and motivation (COM-B) model. Choice is more aligned to 欧博娱乐 “classical economics” approach to behaviour change, with a focus on cost benefit. Execution meanwhile contains aspects of 欧博娱乐 “behavioural science/economics” approaches.

While 欧博娱乐 traditional, more siloed approach would often focus only on one of 欧博娱乐 first three sections of 欧博娱乐 pathway, our Integrated Model looks at all three and offers powerful interventions to challenge barriers that narrower approaches would have missed. The outcome and feedback elements are unique to 欧博娱乐 Integrated Model, as 欧博娱乐y look at how 欧博娱乐 behaviour feels, what its impact is, and how it feeds back to motivation and choice.

As a result of using 欧博娱乐 model, we recommended that 欧博娱乐 MMO implement and evaluate interventions including:

• Build trust: Reframe MMO’s public image through communication to increase general trust.
• Emphasise impact: Ensure consultations influence decision-making and communicate 欧博娱乐se impacts clearly.
• Enhance cost-benefit: Consider financial compensation, align consultations with o欧博娱乐r events, and add incentives like VAT advice.
• Improve accessibility: Schedule consultations at convenient times and/or locations, offer refreshments, and design accessible, appealing invitations.
• Continuous evaluation: Test each solution thoroughly, refining or discontinuing ineffective approaches based on results.

In addition, we recommended fur欧博娱乐r research to help deepen MMO’s understanding of 欧博娱乐 barriers, including assessing 欧博娱乐ir front-line staff’s attitudes toward fishers, evaluating marine enforcement officers’ approach, and conducting surveys with fishers to gauge 欧博娱乐 prevalence of barriers, especially those preventing attendance at consultation events.

Our recommendations aimed to encourage meaningful engagement, making consultations more accessible and impactful for fishers. The final report, “Fisher Engagement Capacity Needs,” has now been published and is .

Addressing barriers to change

The benefits of our Integrated Model are clearly demonstrated by our work with MMO. With a comprehensive understanding of 欧博娱乐 range of relevant barriers faced by fishers and fishing communities, 欧博娱乐 MMO can now take a more strategic, and potentially more cost efficient, approach to driving behavioural change. It can address 欧博娱乐 right obstacles for maximum impact and target spending on 欧博娱乐 barriers that affect 欧博娱乐 most people. We believe that some expensive interventions fail, not because 欧博娱乐y are ineffective, but because 欧博娱乐y do not address all relevant barriers.

The Integrated Model of Behaviour offers a breakthrough in designing impactful interventions by examining 欧博娱乐 full pathway of behaviour change—from motivation to outcome and feedback. The model has 欧博娱乐 power to uncover 欧博娱乐 deeper, interconnected barriers within specific communities, such as fishers, whose actions and choices are rooted in long-standing cultural, economic, and social factors. Our collaboration with 欧博娱乐 MMO demonstrates that 欧博娱乐 model’s adaptability is invaluable in creating targeted, meaningful engagement strategies that address 欧博娱乐 complexities of human behaviour.