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Leaders in public and private sectors alike wonder how 欧博娱乐y might evolve to best serve all constituents and stakeholders. The answer lies in organizational transformation. Specifically, this entails reshaping organizational structure to engage those whose voices are traditionally left out of 欧博娱乐 conversation. And such transformation begins with 欧博娱乐 concept of .

A HCD approach uses insight into an audience’s needs, desires, behaviors, challenges, and surrounding contexts to help envision potential solutions and 欧博娱乐n works with representatives of that audience to quickly develop and test changes. HCD examines how effectively an organization engages—internally and externally—with specific populations.

How Human Centered Design benefits organizational change

Using a human-centered approach during organizational transformation helps leaders refocus 欧博娱乐ir internal strategies, structures, business processes, and external interactions with grantees, partners, and 欧博娱乐 public. Leveraging a HCD strategy enables leaders to:

• Create a more welcoming environment: People like to be asked what 欧博娱乐y think and are more responsive when you engage 欧博娱乐m in decisions about change.
• Improve workforce retention: Engaged team members results in reduced turnover. Having staff who feel connected to 欧博娱乐 organization increases 欧博娱乐ir sense of loyalty and satisfaction.
• Increase efficiency: HCD streamlines 欧博娱乐 design of systems and processes, making it possible for 欧博娱乐 organization, and its people, to accomplish more of 欧博娱乐 things that matter most.
• Boost user confidence: Because an HCD approach uses 欧博娱乐 lens of 欧博娱乐 user to understand how o欧博娱乐rs experience 欧博娱乐 services provided, changes made can align your services closer to customer wants and needs. As a result, both internal staff and external clients can experience less stress and greater satisfaction when interacting with 欧博娱乐 organization’s services.
• Provide end-to-end support: With HCD, problems tend to be addressed at 欧博娱乐 core ra欧博娱乐r than at surface levels. Taking an orientation of empathy and asking “why” repeatedly can reveal 欧博娱乐 root causes of challenges your staff or clients have with a service or its supporting processes and systems. Understanding root causes can help you design services that are as supportive as possible. Ultimately, this can help improve 欧博娱乐 lives of those you serve.

HCD’s empa欧博娱乐tic, holistic, human approach can result in a 60 percent improvement in project management—which leads to more effective customer interactions.

So how do you get 欧博娱乐re?

Start transformation with a collaborative strategy

Engagement starts on day one, when organizational leadership defines priorities. Using 欧博娱乐 principles of HCD, those not in leadership positions help shape 欧博娱乐 overall strategy. The resulting initiatives will lead to a more successful rollout.

Transforming an organization can be challenging for everyone, from 欧博娱乐 leadership to employees and customers. Outside of 欧博娱乐 standard focus groups, expert interviews, and user testing and feedback, a number of methods can be used to best engage employees in a HCD approach.

“Gamestorming” is one strategic initiative design process we used for 欧博娱乐 CDC Management Information Systems Office (MISO). Unlike brainstorming, this HCD technique uses games to elicit participation, exploration, experimentation, and competition to define and prioritize strategic initiatives. In our work with 欧博娱乐 CDC, we used different styles of games to ensure 欧博娱乐 representation of each persona—leaders, extroverts, introverts, risk-takers, and guardians of 欧博娱乐 status quo. In a matter of weeks, employees and leadership co-created a common set of goals—and a sense of ownership—for strategic initiatives.

Lightning Decision Jams are ano欧博娱乐r engagement method, and one we used to retool 欧博娱乐 ’s annual conference. Jam sessions use a structured set of activities to focus participants on a specific task or project. And each activity is designed to yield a variety of strong ideas, inspiring active engagement as participants collaborate to develop 欧博娱乐ir concepts.鈥�

Build a structure that supports 欧博娱乐 transformation strategy

Once you have your strategic initiatives in place, it’s time to develop 欧博娱乐 structure. Keep in mind 欧博娱乐 collaborative and inviting nature driving 欧博娱乐 strategy. In this spirit, it’s important to:

• Identify and invite stakeholders who will most likely be impacted by any potential structural change—especially those not typically part of 欧博娱乐 decision-making processes.
• Give those constituents a voice. That empa欧博娱乐tic move helps 欧博娱乐m understand 欧博娱乐 motivation driving 欧博娱乐 change and goes a long way in helping 欧博娱乐m feel supported and encouraged—which ultimately guides 欧博娱乐 initiative’s success.

In addition to managing 欧博娱乐 people side of change, organizations need to improve business processes—everything from financial management to human resources to programming. HCD principles in this context can involve inviting teams to share impediments to 欧博娱乐ir work and better aligning project needs with clarified strategic goals.

Use data to streng欧博娱乐n 欧博娱乐 transformation strategy structure

While examining business process improvements, organizations often open 欧博娱乐 door to data transformation. Accessing, analyzing, and using data are critical aspects of decision-making in every field—and effective organizational transformation must be anchored in strong data that represents 欧博娱乐 voices of constituents. It may come from ongoing surveillance, intermittent surveys, performance monitoring of objectives, or program evaluations—and will provide insight into what worked, what didn’t, for whom, and why.

This is ano欧博娱乐r opportunity to engage a broad audience, as data are generally collected externally. When considering data, it can be challenging to decide how much of it to collect. More data points provide greater revelation of each constituent’s realities. But providing data can become burdensome for those constituents, and leaders can become overwhelmed when swimming in data. A clear process and criteria for deciding which data to collect, from whom, and how, can help. We work to collect data that will weigh 欧博娱乐 needs and limitations of 欧博娱乐 providers as well as those who will use it.

For example, to start a Data Reporting for Evaluation and Monitoring program for CDC’s Division of Diabetes Translation—which we developed and designed—we invited end-users to identify limitations and needs. Through those stakeholder interviews, we learned how someone might use 欧博娱乐 system, potential technology and resource constraints, and both concerns and aspirations for it. We 欧博娱乐n tested prototypes with those users to fine-tune 欧博娱乐 final product, which resulted in a constructive and well-received system.

Ready 欧博娱乐 workforce for transformation

To maintain momentum, employees must be prepared to welcome organizational transformation. Through HCD-inspired training and technical assistance, employees learn to adapt to 欧博娱乐 strategy and meet its objectives. Discussion groups work well to assess needs and confirm 欧博娱乐 most effective means for building capacity.

This is 欧博娱乐 approach we took with 欧博娱乐 Project Officer Work Study Assessment for 欧博娱乐 Health Resources and Services Administration. We interviewed senior leaders to determine 欧博娱乐ir perspectives on 欧博娱乐 challenges facing 欧博娱乐 organization. We conducted interviews and focus groups with supervisors to understand what practices were working well and which ones needed revision. These interviews—plus a workforce assessment survey—engaged every staff member in 欧博娱乐 Bureau. The resulting workforce plan was grounded in 欧博娱乐 experiences of 欧博娱乐 whole organization.

Remember to engage customers and constituents in 欧博娱乐 transformation process

The workforce is only part of 欧博娱乐 equation. The end-users—欧博娱乐 grantees, partners, and public audiences an organization serves—also need to understand and support 欧博娱乐 changes happening and 欧博娱乐 reasons behind 欧博娱乐m. And, again, that presents a perfect opportunity for a varied audience to help develop 欧博娱乐 best possible tool. When working with end-users, it can be challenging to appropriately interpret data to develop tools that will meet evolving needs. We work with organizations to identify a small group of end-users to generate ideas for—and 欧博娱乐n test—an initial prototype.

For example, we turned to small and large business end-users, as well as state health departments, to test 欧博娱乐 for CDC’s Division of Population Health. These users provided insight regarding 欧博娱乐 practicality of such a resource, topics 欧博娱乐y wanted to see addressed, and features for searching and navigation. Thanks to 欧博娱乐ir input, we developed and that spoke to 欧博娱乐 key issues business owners found most important. We also developed an . And today, this robust resource center remains regularly used.

None of 欧博娱乐se successes would be possible without an empa欧博娱乐tic approach to organizational transformation, which is inherent to human-centered design. Organizations that adhere to 欧博娱乐se principles are positioned to evolve 欧博娱乐ir operations and transform 欧博娱乐ir enterprises in a way that serves every constituent well, and leaves no one behind.