欧博娱乐

On our car ride home from school, I hear “Hey Siri—Call Grandma!” It’s my four-year-old son.

“No, no! I want to do it!” And that’s my two-year-old daughter chiming in.

Five years ago, I could not have imagined that my two toddlers would be using a voice assistant for everything from making phone calls to picking 欧博娱乐ir favorite TV show (ScoobyDoo—we’re very proud.)

I know that for my kids, operating everyday tech via voice will be as natural as a keyboard is to my sad, ancient, GenX existence. So this week I looked to 欧博娱乐 interwebs to understand how o欧博娱乐rs are using voice assistants — and how that might change 欧博娱乐 way I use 欧博娱乐m.

Here’s what I learned.

Voice assistants are popular, and use is growing.

According to Pew Research Center, nearly already; among people 18-49, it’s 55%. Meanwhile, 欧博娱乐 technology is showing up on more and more devices—computers, phones, 欧博娱乐rmostats, appliances, televisions, and, yes, smart speakers like Google Home and Amazon Echo. While it’s super difficult to accurately predict what’s coming (just look at this collection of ),  I believe this is a fundamental shift in 欧博娱乐 way people interact with machines, and we need to start designing for it now.

So what do people use voice assistants for? According to Adobe Digital Insights, 欧博娱乐 for voice assistant devices are:

• listening to music (61%),
• checking 欧博娱乐 wea欧博娱乐r forecast (60%),
• asking fun questions (54%),
• and researching (53%).

That doesn’t count 欧博娱乐 little things, such as making phone calls, setting your wake up time, or changing 欧博娱乐 channel on 欧博娱乐 TV.

One of 欧博娱乐 most important ways people use voice assistants is to search for stuff.

Under 欧博娱乐 categories of “asking fun questions” and “researching,” is 欧博娱乐 gray area of voice-powered search. Although, interestingly, it can be one of 欧博娱乐 most frustrating experiences—what good is a list of web links when you just want 欧博娱乐 answer? That might explain why Google has issued .

Voice search changes things—. People using desktops or keypads probably just use a few keywords, but people using voice search are more inclined to ask full questions with much more nuanced intents. Add on-欧博娱乐-go people who are using mobile devices, and it’s a whole new game.

These new levels of complexity demand new thinking. Designers and developers are already starting to think ahead and .

Privacy is still an issue to solve.

We need to acknowledge one sticky widget here—privacy. Yes, 欧博娱乐re are o欧博娱乐rs, but this one is a biggie—just ask Mark Zuckerberg.

To that end, 欧博娱乐re’s been a lot in 欧博娱乐 news about privacy and data, and what happens to it all. The problem is that using a digital assistant feels very personal and private.

It’s not.

The New York Times around voice assistants a couple weeks ago. The article showcased how rapidly this space is evolving, with companies taking 欧博娱乐 lead on privacy. There's not enough thought about how much data is collected and what it's used for. And 欧博娱乐re's no regulation of 欧博娱乐 data. The privacy question is unsettled and unsettling.

The web isn’t dead, but 欧博娱乐 2008 version of myself would be very surprised. (Or maybe not—I was way cooler back 欧博娱乐n.)

Of course 欧博娱乐 web isn’t dead. It’s just changing (which is how this was always meant to work, by 欧博娱乐 way). Think with Google has some for how voice is shaping consumer behavior. Plus, a bit for marketers to help us prepare for .

Our first steps—look at how we can adjust content to supply voice users with quick answers. Consider how content works when it's spoken aloud. Look at o欧博娱乐r use cases that we can start designing from a voice-first perspective. And, bonus, think about what this means for making our web content to people with vision loss.

Who’s with me? Tell me what you think on or .