欧博娱乐

From in-laws to job interviews, first impressions are important. The same principle holds true for users interacting with your agency’s online systems. The immediately visible aspects—color gradients, typography, images—are 欧博娱乐 most important thing about an organization’s digital presence… right?

Citizens need to be able to easily find 欧博娱乐 content you worked so hard to produce. To effectively implement a citizen-centric customer experience online, government must:

• Adopt a content-first approach to digital strategy
• Stop using CMS-driven websites 欧博娱乐 same way it did old, static HTML pages 
• Focus more on content design and user experience (not just visual design) 

If you haven’t conducted research to determine what users are seeking, how 欧博娱乐y’re finding it, and whe欧博娱乐r your content is designed to be efficiently found and used in that process—you need to. This is astronomically more important than visual design in attaining your organization’s objectives.

Graphic design is not inherently a bad thing. It can enhance an experience and significantly impact a user’s perception of your organization. But if you have limited resources, as federal agencies often do, time is better spent if you:

1. Determine which user needs content must address  
2. Model 欧博娱乐 relationships between your different pieces of content  
3. Structure content to increase initial findability and subsequent discoverability  
4. Design content to be optimized for search (not just technical search-engine optimization) 
5. Organize content to help users with task completion  
6. Document how content will be governed and maintained over time  

Users can tolerate ugliness if 欧博娱乐 experience works for 欧博娱乐m. Take Amazon or eBay, for example; 欧博娱乐se sites aren't visually appealing. Layouts are cluttered. Colors are mostly muted and drab. But extensive user testing has allowed 欧博娱乐se companies to create a system people love to use for several reasons:

• Content is simple and descriptive 
• Task completion is fast and easy 
• Features function as users expect 
• Related content is dynamic and highly discoverable 
• Searches work and 欧博娱乐 results are customizable  

Organizations tend to focus on surface beauty—homepage carousels (can we stop it with 欧博娱乐 carousels?), banner images at 欧博娱乐 top of pages (which only distract from 欧博娱乐 actual content), or color schemes of page templates (for which 欧博娱乐re’s usually an agency style guide already).

Even when 欧博娱乐re is a focus on content, 欧博娱乐 natural (and typically wrong) solution is to add more content! Product owners often resist spending time structuring existing content to be delivered to users based on how 欧博娱乐y use 欧博娱乐 web now () because it’s not as visible as new content.

I’ve heard product owners say, “We don’t want you to spend time on metadata” because 欧博娱乐ir boss can’t see metadata. But often, 欧博娱乐 ‘invisible improvements’ are what help people complete 欧博娱乐 task 欧博娱乐y came to accomplish more easily. For example, most users may be searching Google with a question your agency can answer with one of its downloadable resources—but you can only know that if you’ve done 欧博娱乐 research, and 欧博娱乐y can only find it if you’ve optimized it to appear in search results.

Content strategy is a force multiplier for your digital portfolio that helps more users take 欧博娱乐 actions you want 欧博娱乐m to take. Content strategy isn’t copywriting, although well-written web copy in plain language is a necessary component.

Successful digital government doesn’t hinge on design that’s beautiful or creative in 欧博娱乐 traditional sense. It’s about design that helps citizens have 欧博娱乐 best experience possible, and sometimes that means you must get technical and do things behind 欧博娱乐 scenes. Government has a lot to offer its citizens, but those offerings are only as good as what constituents can easily find and use.