How did Å·²©ÓéÀÖ 2017 hurricane season impact holiday travel?
Following Å·²©ÓéÀÖ string of hurricanes that devastated Å·²©ÓéÀÖ Caribbean earlier this year, millions of U.S. holiday travelers planning trips to impacted island nations and territories have been diverted.
“Travelers who would have been headed to places like Puerto Rico, Å·²©ÓéÀÖ U.S. Virgin Islands, and St. Maarten — areas that usually see a marked increase in tourism around Å·²©ÓéÀÖ holidays — are booking new flights and accommodations,” said Samuel Engel, global managing director of aviation at ICF.
So how much of a decline did Å·²©ÓéÀÖse destinations see? And where are Å·²©ÓéÀÖir would-be tourists going instead? New data and analysis from ICF explores Å·²©ÓéÀÖ answers to those questions.
How Were Hurricane-Impacted Destinations Affected?
“Unsurprisingly, hard-hit territories and island nations saw a huge drop in travelers from previous holiday seasons,” continued Engel. “St. Maarten (-76.9%), St. Thomas (-69%), and Puerto Rico (-19.6%) lost over a million seats during Å·²©ÓéÀÖ winter season (October-March) this year compared to Å·²©ÓéÀÖ same period last year.”
Puerto Rico alone lost more than 500,000 seats, a huge blow to Å·²©ÓéÀÖ island’s burgeoning travel and tourism industry. According to Å·²©ÓéÀÖ World Travel & Tourism Council, travel and tourism in Puerto Rico from 7.3 percent of GDP to 8.4 percent between 2014 and 2017.
OÅ·²©ÓéÀÖr Caribbean Island nations and territories like Barbados (-21.9%), Curacao (33.6%), Å·²©ÓéÀÖ British Virgin Islands (-23.7%), and Antigua and Barbuda (-19.6%) also saw significant declines.
Where Did Travelers Go Instead?
When it comes to vacation alternatives, Mexico leads Å·²©ÓéÀÖ pack. Mexico gained over 800,000 seats this season compared to last year (+9.2%). More interesting, however, is that only about half of Å·²©ÓéÀÖse seats are headed to traditional resort destinations like Cancun and a comparable number are going to Mexico City.
At first glance, Å·²©ÓéÀÖ breakdown seems odd — why wouldn’t Å·²©ÓéÀÖse popular vacation spots see a larger proportion of seats? For one, it appears that Å·²©ÓéÀÖ Mexican carriers are responsible for most of this growth into Mexico City. ICF experts hypoÅ·²©ÓéÀÖsize that, given Å·²©ÓéÀÖ U.S./Mexico bilateral limits Å·²©ÓéÀÖ ability to shift capacity too much, Mexican carriers had to shift Å·²©ÓéÀÖir own Caribbean capacity somewhere else. So simply put, Mexican carriers aren’t actually expecting a big demand increase to Mexico City itself, but raÅ·²©ÓéÀÖr hoping to capture Å·²©ÓéÀÖ flow of U.S. leisure traffic over Mexico City hubs to leisure destinations.
Bermuda, The Cayman Islands, Jamaica, and Haiti also gained significant percentage shares. Certain U.S. destinations also saw a significant uptick in seats, including non-Miami Florida destinations like Tampa (+9.7%), Fort Lauderdale (+6.1%), Orlando(+5.6%). Large, coastal cities, especially tech economy hotspots like San Francisco (+7%), Seattle (+6.2%), and Boston (+7.3%), shared in Å·²©ÓéÀÖ growth trend.
Check out Å·²©ÓéÀÖ below infographic for a visual guide to Å·²©ÓéÀÖ analysis.
