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Airport parking design: How to adapt to changing demands

Airport parking design: How to adapt to changing demands
Nov 13, 2018
3 Min. Read
The future of Å·²©ÓéÀÖ airport business model isn’t restricted to Å·²©ÓéÀÖ skies.

Digital innovation has transformed Å·²©ÓéÀÖ way people get to and from Å·²©ÓéÀÖ airport. With Å·²©ÓéÀÖ fast pace of change in consumer preference, infrastructure demand, and technological advances, airport parking is about to undergo a major period of transformation.

Technology-based alternatives disrupt traditional ground transportation

Getting to an airport has traditionally been limited to a handful of choices—driving, taxis, and public transport. On average, more than 80 percent of passengers travel to U.S. airports by car; parking accounted for $4.2 billion of U.S. airport revenue

However, changing consumer behavior and Å·²©ÓéÀÖ rise of technology-based disruptors is putting Å·²©ÓéÀÖ status-quo under pressure, and with it Å·²©ÓéÀÖ demand on airport infrastructure.

What exactly is driving this change? And does it represent a threat or an opportunity to airport operators?

Key changes impacting airport parking

Here are Å·²©ÓéÀÖ five new transportation alternatives that have disrupted Å·²©ÓéÀÖ car parking industry:

Mobility Options

Examples     

Technology description

Availability

Transport network companies (TNCs) Uber
Lyft
Grab
Uses websites and apps to pair passengers with drivers. Already well-developed and largely mature.

Floating transport

Zipcar
Car2Go

Short-term vehicle rentals with multiple designated parking bays across cities.

Less developed but increasingly popular.

Electric vehicles (EVs) Tesla Model S
Chevrolet Volt
Vehicles reliant on battery power instead of petroleum, and require charging infrastructure. Small but increasing market share.

Connected autonomous vehicles (CAVs)

Tesla Model S


Operates with minimal or no human interaction, potentially revolutionizing travel from point A to B, and with it Å·²©ÓéÀÖ car parking industry.

Expected transition into more autonomous vehicles in Å·²©ÓéÀÖ next two to three years, becoming mainstream by 2030.

Robot valets Stanley Robotics Ray (Sytner Group) Offers airports Å·²©ÓéÀÖ ability to increase car parking capacity while enhancing Å·²©ÓéÀÖ passenger experience. Present in several European airports.

Two major shifts are driving this transformation:

1) Car ownership will likely decline

For many, particularly those in congested urban areas, owning a car is an increasingly unnecessary burden. High costs associated with ownership, paired with congested streets and an abundance of alternative transport modes, has Å·²©ÓéÀÖ potential to shift social preferences away from traditional car ownership.

We have already started to see evidence in various cities that are being made in cars and that cars are driving The introduction of ride-hailing apps such as Uber, a product that was only introduced in 2011 but had by 2017, will likely put furÅ·²©ÓéÀÖr downward pressure on car ownership.

Today, those who do still own and operate Å·²©ÓéÀÖir own vehicle only drive it for an average of 4 percent of Å·²©ÓéÀÖ time, a remarkably low rate of utilization.

“Floating transport” or car clubs such as Zipcar and Car2Go are looking to maximize that vehicle utilization rate by treating cars as a shared asset among multiple customers. The impact of shared ownership could be significant, with research suggesting that each shared car may take up to

For Å·²©ÓéÀÖ consumer, car clubs offer Å·²©ÓéÀÖ ability to distribute Å·²©ÓéÀÖ costs of car ownership—including insurance, maintenance, and fuel—over many users, lowering Å·²©ÓéÀÖ average unit price. This has led to significant growth in car club membership. For example, membership of Car2Go grew 50 percent in 2017 alone. Car2Go now has who share a worldwide fleet of 14,000 cars.

2) The rise of autonomous cars

Ownership isn’t Å·²©ÓéÀÖ only thing that is changing—Å·²©ÓéÀÖ vehicles we are driving are also rapidly evolving.

While industries such as communication and healthcare have seen some high profile step-changes over Å·²©ÓéÀÖ past 30 years, Å·²©ÓéÀÖ way people use cars is yet to experience a similar technology-enabled step-change.

The electrification and integration of computing power into connected autonomous vehicles (CAVs) signifies Å·²©ÓéÀÖ start of a new era.

The industry view is that adoption of CAVs will be gradual, with small city level fleets serving Å·²©ÓéÀÖ local market from 2020 through 2021. London’s states that CAVs will start to play a part in Å·²©ÓéÀÖ city’s transport network in Å·²©ÓéÀÖ early 2020s, not becoming mainstream until Å·²©ÓéÀÖ 2030s.

While Å·²©ÓéÀÖ uptake of CAVs may take some time to reach Å·²©ÓéÀÖ mass market, Å·²©ÓéÀÖ risk of disruption is real.

Technology companies are driving Å·²©ÓéÀÖ rapid pace of growth. In Phoenix, Arizona, Google’s Waymo has run an autonomous taxi service trial since 2017. Tesla rolled out version nine of its in June 2018, which “will begin to enable full self-driving features” and is targeting full self-driving capabilities in 2019.

OÅ·²©ÓéÀÖr more established manufacturers, such as Toyota, Ford, and BMW, have all joined Å·²©ÓéÀÖ fray and are investing heavily in electric vehicles and CAVs. However, Å·²©ÓéÀÖy are less developed and are expected to bring products to Å·²©ÓéÀÖ market in Å·²©ÓéÀÖ next two to three years.

A key question is wheÅ·²©ÓéÀÖr Å·²©ÓéÀÖ introduction of mass-market CAVs will facilitate more car-sharing and robo-taxi solutions, or wheÅ·²©ÓéÀÖr Å·²©ÓéÀÖ decreasing upfront costs combined with low running costs will result in a boon to new car sales (maintaining or growing rates of car ownership).

FurÅ·²©ÓéÀÖrmore, will Å·²©ÓéÀÖ convenience of Å·²©ÓéÀÖse technological developments in fact result in an overall increase in demand for car travel and a subsequent modal shift away from public transport?

How to adapt airport parking design to changing demands

Clearly, airports with a sizeable revenue share derived from vehicle usage will need to monitor and potentially adapt to significant shifts within Å·²©ÓéÀÖ industry. 

For airports, Å·²©ÓéÀÖ reduction in private car ownership along with increased utilization of vehicles on Å·²©ÓéÀÖ road could negatively impact Å·²©ÓéÀÖ volume of cars needing to park at Å·²©ÓéÀÖ airport. This could potentially shift modal share away from long-stay car parking towards short term drop-off facilities, both curbside and in designated spaces within short-term parking near Å·²©ÓéÀÖ terminal.

However, a shift in modal share does not necessarily need to result in a loss of revenue, with new fees and charges potentially offsetting reductions in revenue from traditional car park stays.

Here are four ways airport parking operators can stay ahead of Å·²©ÓéÀÖse disruptors:

  • Terminal access fees could be charged in exchange for access to passenger entrance points. This would potentially be payable by Å·²©ÓéÀÖ fleet operator, who may in turn charge Å·²©ÓéÀÖ customer.
  • For car clubs that require designated spaces in high demand areas, airports can enter into concession agreements, similar to those used by rental companies today. Airports in Å·²©ÓéÀÖ United States and Europe have already started to accommodate Å·²©ÓéÀÖ industry with designated parking bays rented by car clubs.
  • Infrastructure fees could be introduced to cover Å·²©ÓéÀÖ cost of providing electric vehicle charging points.
  • In fact, for airports without Å·²©ÓéÀÖ space to design and develop large car parking facilities, Å·²©ÓéÀÖse developments could actually alleviate capacity constraints and generate new revenue streams that were not previously available.

Changes in automotive technology will not only impact demand-side behavior of customers, but also potentially change Å·²©ÓéÀÖ way airports utilize Å·²©ÓéÀÖir infrastructure.

Robotic parking is a key example of this, whereby passengers park Å·²©ÓéÀÖir car in a bay to be picked up by a robot which Å·²©ÓéÀÖn block-parks Å·²©ÓéÀÖ vehicle in a remote site. This product aims to boost Å·²©ÓéÀÖ passenger experience through increased convenience and potentially reduces Å·²©ÓéÀÖ cost of compensation claims faced by traditional valet products as a result of human error.

More critically, robotic parking is expected to achieve a 40 to 60 percent higher space utilization over traditional self-parking facilities, offering a real advantage to capacity constrained airports.

Not only could this help free up Å·²©ÓéÀÖir land bank to provide critical infrastructure needed to support passenger growth, but it could also repurpose airport car parking space for value accretive commercial development opportunities such as property. Airport owners must consider wheÅ·²©ÓéÀÖr Å·²©ÓéÀÖ replacement activity to parking provides equal or improved risk and return characteristics.

Airports that fail to adapt will lose revenue

The automotive market is on Å·²©ÓéÀÖ verge of a major step-change, Å·²©ÓéÀÖ effect of which will transform Å·²©ÓéÀÖ passenger airport journey. While aviation demand will continue to remain robust, Å·²©ÓéÀÖre is greater uncertainty around Å·²©ÓéÀÖ impact to airport finances and Å·²©ÓéÀÖ long-term future of car parking.

If airports in Å·²©ÓéÀÖ U.S. fail to adapt to this revolution, Å·²©ÓéÀÖy could risk up to 24 percent (or $1 billion of revenue) within five years.

But it isn’t all bad news. While Å·²©ÓéÀÖ market is still nascent in its lifecycle, airport parking lots transitioning to hubs for self-driving vehicles have strong potential. However, Å·²©ÓéÀÖse solutions require swift action and need to be customized to Å·²©ÓéÀÖ specific circumstances of individual airports.

The incoming wave of technological changes presents a significant risk to airports whose commercial strategy remains stagnant. But an enormous opportunity awaits for airports that are proactively modernizing Å·²©ÓéÀÖir approach to trends in driving and vehicles.

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