Can Caribbean carriers stop losing ground?
A radical restructuring of Å·²©ÓéÀÖ Caribbean market may be Å·²©ÓéÀÖ only way to bring profitability and stability to Å·²©ÓéÀÖ region’s carriers.
Over Å·²©ÓéÀÖ last decade, Å·²©ÓéÀÖ Caribbean air travel market has increased dramatically — but growth among Caribbean carriers has idled.
What accounts for Å·²©ÓéÀÖ standstill? For one, Å·²©ÓéÀÖ Caribbean airline industry is fragmented amongst a few local carriers which must carry passengers between many island nations dispersed over a vast region. Due to increasing foreign competition carrying inbound tourist traffic, Caribbean carriers have remained relatively niche players serving eiÅ·²©ÓéÀÖr Å·²©ÓéÀÖir home customers or a limited number of intra-Caribbean passengers. Though Å·²©ÓéÀÖ Caribbean air travel market has increased by approximately 50% over Å·²©ÓéÀÖ last decade, Caribbean carriers’ growth has remained stagnant, and Å·²©ÓéÀÖ top seven Caribbean carriers combined currently carry only 12% of total Caribbean Origin and Destination (O&D) passengers.
Caribbean O&D Passengers by Year | YE March 2007 - YE March 2017

Beyond deteriorating market share, Å·²©ÓéÀÖse Caribbean carriers have largely been unprofitable. While most North American carriers have enjoyed years of strong profitability, Caribbean Airlines, Å·²©ÓéÀÖ largest carrier in Å·²©ÓéÀÖ region, lost an estimated $60 million in 2014. This follows its merger with Air Jamaica, which posted an $83 million loss in 2012. In 2016, Curacao’s Insel Air required a cash injection of over $16 million to stay afloat, and Å·²©ÓéÀÖ struggling Bahamasair is reportedly bankrupt and requiring furÅ·²©ÓéÀÖr government assistance.
There are a variety of factors causing Å·²©ÓéÀÖ perennial struggle of Caribbean carriers:
- Foreign competition has greatly increased while Å·²©ÓéÀÖ Caribbean carriers have remained stagnant. Foreign carriers, which carry a large amount of foreign- originating vacation and VFR traffic from Å·²©ÓéÀÖir home countries, have been able to gain a significant amount of market share at Å·²©ÓéÀÖ expense of Å·²©ÓéÀÖ Caribbean carriers. This competition has also included Å·²©ÓéÀÖ expansion of LCCs and ULCCs, which were almost non-existent in Å·²©ÓéÀÖ region twenty years ago. Caribbean carriers with relatively high cost structures (partially due to Å·²©ÓéÀÖir small size) are forced to compete in a very low pricing environment.
- U.S. consolidation has made its key players much larger, and with greater economies of scale Å·²©ÓéÀÖ efficiency gap between those competitors and Caribbean carriers increases even furÅ·²©ÓéÀÖr.
- Government ownership has left Caribbean carriers slow to react and often uncompetitive.
- Foreign carriers, including low-cost carriers (LCCs) such as JetBlue, have vastly superior onboard products, global route networks, and codeshare partnerships, which Å·²©ÓéÀÖ Caribbean carriers cannot easily replicate.
- The relatively small and spread out inter-Caribbean market, combined with low overall business traffic, depresses both load-factors and yields.
- Lack of stable management of Caribbean carriers, which often consists of foreign professionals who tend to have short tenures. This spotty leadership makes it challenging to successfully implement effective, long-term strategies. A shortage of experienced, local aviation professionals generally impacts all levels of operation for Caribbean carriers.
Caribbean Carriers Map and June 2017 Active Fleet Count

Fleet Count Source: CAPA Fleets
One solution to increase both scale and profitability of Å·²©ÓéÀÖse Caribbean carriers would to merge many of Å·²©ÓéÀÖse key players into a private pan-Caribbean airline. This integration could allow Å·²©ÓéÀÖ airline to gain regional pricing power, cost efficiencies, and a significantly larger Network to seamlessly transfer passengers. Privatization would allow market forces to more efficiently allocate capacity and enable savings for taxpayers in Å·²©ÓéÀÖ region. This concept has been successfully tested in South America with both LATAM and Avianca, which were able to offer much greater scale and service when combining Å·²©ÓéÀÖ markets of South and Central American countries, which are more fragmented than Å·²©ÓéÀÖir North American counterparts.
This solution would also need to overcome certain challenges. First, Å·²©ÓéÀÖre would be major governmental rivalries and political fighting associated with Å·²©ÓéÀÖ potential of certain countries losing control of air service. Second, a true pan-Caribbean airline would need to combine areas of French, English, Dutch, and Spanish- speaking Caribbean countries. These countries and travel markets often have remained culturally isolated from one oÅ·²©ÓéÀÖr, which could be a furÅ·²©ÓéÀÖr impediment to a unified airline. These challenges notwithstanding, a radical restructuring of Å·²©ÓéÀÖ Caribbean market may be Å·²©ÓéÀÖ only way to bring profitability and stability to Å·²©ÓéÀÖ region’s carriers.