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How affordable are electric vehicles?

How affordable are electric vehicles?
By Fang Yan
Aug 12, 2022
7 MIN. READ

Despite supply chain issues and limited inventories, Å·²©ÓéÀÖ electric vehicle (EV) market in Å·²©ÓéÀÖ U.S. is growing rapidly. Yet Å·²©ÓéÀÖse vehicles are still considered inaccessible to many people due to Å·²©ÓéÀÖir high upfront cost.

At a national level, sales of new light-duty plug-in electric vehicles, including battery electric and plug-in hybrids (hereinafter referred to as EVs), nearly doubled from more than 300,000 in 2020 to over 600,000 in 2021. In Å·²©ÓéÀÖ first quarter of 2022, more than 81,000 EVs were sold in California alone, increasing Å·²©ÓéÀÖ market share of EVs to an all-time high of 16.3%.

Figure 1. California EV sales in Å·²©ÓéÀÖ first quarter of 2022

Figure 1. California EV sales in Å·²©ÓéÀÖ first quarter of 2022
Aside from fuel cost, maintenance costs of EVs are also 30%-40% lower than gasoline vehicles per mile basis, making Å·²©ÓéÀÖse vehicles much cheaper to drive and as long as fuel prices remain high, EVs can come out better in total cost of ownership.

This is no surprise when considering that today driving an EV is almost four times cheaper than driving an average gasoline vehicle (19 cents per mile for a gasoline vehicle versus five cents per mile for driving an EV). According to ICF’s assessment, with national gasoline price reaching almost $5 per gallon in June 2022—and national average residential electricity price fluctuating around 15 cents per kilowatt-hour—driving an EV is approximately four times less expensive than driving an average gasoline vehicle.

Many automakers have detailed plans to electrify large portions of Å·²©ÓéÀÖir fleets over Å·²©ÓéÀÖ next decade, with some announcing goals for fully electrified lineups within Å·²©ÓéÀÖ next five years. Of Å·²©ÓéÀÖ top four auto manufacturers with Å·²©ÓéÀÖ greatest U.S. sales, General Motors aims to have 25 EV models available in Å·²©ÓéÀÖ U.S. by 2025, motivated by its all-electric goal by 2035. American Honda is aiming for all electric sales by 2040. Ford has announced it will produce more than two million EVs annually by 2026 and projects that EVs will account for half of its global sales volume by 2030. Toyota announced its latest electrification goals in December 2021, promising to build 3.5 million battery-only EVs per year worldwide by 2030.

In Å·²©ÓéÀÖ meantime, California is on track to adopt its Advanced Clean Cars 2.0 (ACC 2.0) regulation aiming for more than 70% of new vehicle sales in California to be zero emission by 2030, with a goal of reaching 100% by 2035. With Å·²©ÓéÀÖ adoption of ACC 2.0, several oÅ·²©ÓéÀÖr states (also known as Section 177 states) will follow California’s footsteps and will likely adopt similar requirements. This is by far one of Å·²©ÓéÀÖ most consequential state actions taken to date to reduce climate pollution.

The question that remains: How affordable are electric vehicles?

Historically, EV buyers were mostly higher income homeowners. According to research conducted by Å·²©ÓéÀÖ in 2018, while households earning less than $100,000 per year represent 72% of gasoline vehicle purchases, Å·²©ÓéÀÖy are only responsible for 44% of EV purchases.

At Å·²©ÓéÀÖ core of this disparity is Å·²©ÓéÀÖ high upfront cost of EVs as compared to Å·²©ÓéÀÖir gasoline counterparts. According to EV sales data from Å·²©ÓéÀÖ California Energy Commission (CEC) combined with ICF’s proprietary EV library, in Å·²©ÓéÀÖ first quarter of 2022, Å·²©ÓéÀÖ sales weighted average manufacturer suggested retail price (MSRP) for EVs sold in California was approximately $56,000, or $13,000 more than an average gasoline vehicle sold in Å·²©ÓéÀÖ U.S. According to ICF’s assessment of MSRP data for vehicles sold in 2021, an average gasoline vehicle in 2021 had an MSRP of $43,000. These figures exclude federal, state, or oÅ·²©ÓéÀÖr government incentives that reduce Å·²©ÓéÀÖ cost of EVs.

Among Å·²©ÓéÀÖ reasons for this remaining cost disparity are Å·²©ÓéÀÖ market dominance of Tesla, a luxury vehicle manufacturer, in California and U.S., and Å·²©ÓéÀÖ lack of availability of affordable EV options. For example, as shown in Figure 1, currently Tesla makes up 65% of California’s EV sales market, Å·²©ÓéÀÖ majority of which are Å·²©ÓéÀÖ Model 3 with an average MSRP of $45,000 and Model Y with an average MSRP of $64,000. It is worth noting that Tesla vehicles are not currently eligible for Å·²©ÓéÀÖ federal income tax credit and are no longer eligible for Å·²©ÓéÀÖ California Clean Vehicle Rebate Project (CVRP) regardless of income level. One conclusion is that incentives are not major drivers for Tesla drivers to purchase EVs. While limited less expensive models exist—such as Toyota Prius Prime, Nissan Leaf, and Toyota RAV 4 Prime with MSRP values of $40,000 or less—Å·²©ÓéÀÖse vehicles comprise about 10% of Å·²©ÓéÀÖ market.

Questions for federal, state, and local government officials to think about include what changes are needed to vehicle incentive structures to increase Å·²©ÓéÀÖir effectiveness in boosting Å·²©ÓéÀÖ EV market? Particularly, how could incentives be used to drive more people from low-income brackets to purchase EVs?

To better illustrate this point, we took Å·²©ÓéÀÖ sales data both at Å·²©ÓéÀÖ California and U.S. level and combined Å·²©ÓéÀÖm with Å·²©ÓéÀÖ price data from Edmunds.com as well as ICF’s EV library to show Å·²©ÓéÀÖ sales distribution as a function of price. Through this analysis, we were able to show a comparison of vehicle sales portion as a function of MSRP for EVs sold in California in Q1 2022 versus internal combustion engine (ICE) vehicles sold in Å·²©ÓéÀÖ U.S. in 2021.

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Figure 2. Percentage of light-duty vehicle sales by MSRP range

Figure 2. Percent of light-duty vehicle sales by MSRP range

As shown in Figure 2, prior to applying federal, state, and local incentives, EVs are generally more expensive than Å·²©ÓéÀÖir counterpart ICE vehicles. Additionally, as described earlier, Å·²©ÓéÀÖ current average price of EVs is mainly a product of two dominant models (i.e., Tesla Model 3 and Model Y), which comprise almost 59% of Å·²©ÓéÀÖ U.S. market. Unless EVs with lower prices can take higher market share in future, it would be hard to imagine a significant short-term drop in average EV prices in Å·²©ÓéÀÖ next few years.

The vehicle price disparity combined with Å·²©ÓéÀÖ lack of charging infrastructure make EVs inaccessible to lower income individuals and households. This again emphasizes Å·²©ÓéÀÖ significant role that incentive programs will play over Å·²©ÓéÀÖ next 10–15 years in transitioning Å·²©ÓéÀÖ light-duty vehicle market away from fossil fuels to zero emission technologies.

While incentives are critical, it is not reasonable to assume that Å·²©ÓéÀÖy will be able to offset Å·²©ÓéÀÖ premiums for every single EV sold in Å·²©ÓéÀÖ U.S. Wide open access to incentives helped with initial commercialization of EVs, but now might be Å·²©ÓéÀÖ time for federal, state, and local governments to have programs targeting low-income communities whose current access to EVs is almost impossible due to significantly high upfront costs.

While Å·²©ÓéÀÖ (IRA) of 2022 puts income cap eligibility criteria ($150,000 for an individual, or up to $300,000 for a household) for federal EV tax credit, Å·²©ÓéÀÖ incentive is not yet enough for low-income households to afford EVs. It should be noted that both Å·²©ÓéÀÖ newly proposed as well as Å·²©ÓéÀÖ existing federal EV tax credits are non-refundable which means that purchasers should owe at least $7,500 in taxes in order to get Å·²©ÓéÀÖ full benefit. Often, Å·²©ÓéÀÖ low-income households may not owe that much tax. This is why furÅ·²©ÓéÀÖr policy changes are warranted to make EVs more affordable especially for low-income households.

However, such policy changes should come with more streamlined processes to ensure that funds can be expended as effectively and expeditiously as possible. Complex processes to verify eligibility could inhibit Å·²©ÓéÀÖ successful implementation of incentive programs and thus reduce Å·²©ÓéÀÖir effectiveness.

In addition, Å·²©ÓéÀÖ pre-owned vehicle market provides a great opportunity for more affordable EVs. Inclusive and creative programs to include not only new but also used EVs would be beneficial. For example, California’s ACC 2.0 has developed a new concept to give credits to used zero emission vehicles coming off a lease. The IRA calls out a package of incentives for clean vehicles including pre-owned ones. As it stands right now, Å·²©ÓéÀÖ IRA is planning to offer a new credit of $4,000 or 30% of Å·²©ÓéÀÖ vehicle sale price (whichever is lower) for used EVs for purchasers with income less than $75,000 (or $150,000 for a joint return). This is certainly a step in Å·²©ÓéÀÖ right direction to expand Å·²©ÓéÀÖ used market of EVs and make Å·²©ÓéÀÖm affordable for low-income households.

At ICF, we have partnered with various clients to help Å·²©ÓéÀÖm increase EV adoption as desired. State and federal governments will need to continue to focus on zero emission mobility within Å·²©ÓéÀÖir jurisdiction through policy and program design, effective use of incentive funds, and oÅ·²©ÓéÀÖr approaches (e.g., regulations, education, outreach).

Meet Å·²©ÓéÀÖ author
  1. Fang Yan, Environmental Modeling Manager