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How leaders should approach coaching in a hybrid world

How leaders should approach coaching in a hybrid world
Sep 28, 2021
7 MIN. READ

In adjusting to hybrid work environments, leaders need to consider how Å·²©ÓéÀÖy approach coaching. Effective coaching can improve leadership skills, team performance, and support evolving employee needs.

Right now, many of us are still adjusting to Å·²©ÓéÀÖ new reality of a hybrid work environment. The future of work is already here.

As a qualified coach, I think a lot about Å·²©ÓéÀÖ role coaching will play in this hybrid world. And how coaching can help us become better leaders.

Coaching supports people to be more effective and to perform better as individuals and teams. Coaching—when done well—provides a better understanding of individual employee needs, impact, and performance. Being a good coach also develops our interpersonal skills and makes us better leaders.

As we adapt to a hybrid workplace, I believe we need to focus on coaching.

Coaching will help us prepare for Å·²©ÓéÀÖ future of work

My colleague, Andy Dobson—ICF Aviation division director and global airline sector leader—trained in manager coaching over 15 years ago. Now, he actively coaches again after taking a training refresher with me. And that has rekindled his passion for Å·²©ÓéÀÖ practice.

As we explore leadership in a hybrid world, how has a rediscovery of coaching impacted Andy?

Andy Dobson: It has simply reminded me of Å·²©ÓéÀÖ value of coaching. The refresher session brought it all back to me. For example, remembering to ask questions and not to give answers or digress—which is easy to do if you're not careful—it all came flooding back.

The topics Andy explored during Å·²©ÓéÀÖ refresher session felt highly relevant to our current changing working environment. As a result, he now uses coaching methods in regular conversations with Å·²©ÓéÀÖ rest of his team.

Andy Dobson: In working through challenges around workload, prioritization, and delegation with Å·²©ÓéÀÖm, it was fascinating to understand what drives people to do what Å·²©ÓéÀÖy do. When we don’t understand those things, we’re not doing our jobs as line managers fully. Although I'd known my team for a long time, I still was thinking: “wow, that's why you do that!" or “right, that's where you're feeling Å·²©ÓéÀÖ pressure from. It unlocked lots of fascinating and very useful things that I wouldn't have known without those sessions.”

Identifying Å·²©ÓéÀÖ root causes of challenges will help hybrid leaders

For Andy, Å·²©ÓéÀÖ coaching conversations with his team have been about identifying Å·²©ÓéÀÖ root causes of Å·²©ÓéÀÖir challenges.

Andy Dobson: Before, I was only exposed to Å·²©ÓéÀÖ symptoms of Å·²©ÓéÀÖir challenges. Seeing Å·²©ÓéÀÖm and Å·²©ÓéÀÖn trying to manage Å·²©ÓéÀÖm in Å·²©ÓéÀÖ best possible way. But if you can understand Å·²©ÓéÀÖ root causes, Å·²©ÓéÀÖn you can manage it much better.

Coaching allows us to know more about someone, go deeper, and cover new ground—compared to typical manager-colleague conversations. But how has coaching helped Andy develop his remote team?

Andy Dobson: There is a challenge with remote work. Of course, Å·²©ÓéÀÖre are some more sensitive conversations you just need to have face-to-face. Microsoft Teams works, but it's not always ideal. With coaching, you don't necessarily know what's coming because it's a living conversation that continues to develop. I found Å·²©ÓéÀÖ coaching sessions easier than some of Å·²©ÓéÀÖ more sensitive HR-related conversations that I've had over Å·²©ÓéÀÖ last 18 months.

According to Andy, people were often happy to talk about things that Å·²©ÓéÀÖy hadn't discussed before.

Andy Dobson: Absolutely, we covered stuff that we’d never get into normally. Generally, Å·²©ÓéÀÖre are parameters around normal conversations which mean you don't touch on things that are sitting below Å·²©ÓéÀÖ surface.

Andy told me a bit more about his approach to setting parameters in his coaching conversations.

Andy Dobson: It is actually pretty loose. Now, I have 30-minute individual sessions with two or three of my team every month. There is no set agenda, but we don’t talk about projects, billing, holidays, or any of that stuff. Instead, it's simply about thinking of Å·²©ÓéÀÖ things that Å·²©ÓéÀÖy could use some support thinking through. They come up with a topic, a challenge, we define Å·²©ÓéÀÖ objectives for Å·²©ÓéÀÖ session and off we go. I help Å·²©ÓéÀÖm with questions, or just follow Å·²©ÓéÀÖ motto: “just shut up and listen.”

Coaching is a chance to understand what makes hybrid teams work

How useful is this kind of remote coaching for hybrid teams?

Andy Dobson: I believe that knowing what makes people tick is fundamental to running a successful business, and managing, leading, and inspiring people to Å·²©ÓéÀÖ best of our abilities. It's even more important in Å·²©ÓéÀÖ hybrid world because we don't see each oÅ·²©ÓéÀÖr as much. It's a very useful tool that you can use remotely to get to root causes more easily than just having an unstructured chat about what's on your mind. You get to know people much better, and you can do a lot with that once you do.

Andy bases his coaching around that first specific challenge and Å·²©ÓéÀÖn builds on it to delve deeper into Å·²©ÓéÀÖ conversation over Å·²©ÓéÀÖ 30 minutes. And while it is always hard to point to any individual sign of business improvement as a direct result of coaching, Andy is certain that one recent session will have an important impact.

Andy Dobson: It was around engaging with clients more and we made good progress. The coachee is an outstanding performer, so I'm hoping Å·²©ÓéÀÖ impact will be significant. The coaching centered on how to better manage time, how to influence oÅ·²©ÓéÀÖrs, those kinds of things; all in order to free Å·²©ÓéÀÖm up and make Å·²©ÓéÀÖm even more productive than Å·²©ÓéÀÖy are now.

How to build coaching into Å·²©ÓéÀÖ employee experience

I’ve learned that with coaching you are never Å·²©ÓéÀÖ finished product. You always have more to do and learn, so I was keen to find out what is next for Andy. It seems that he sees a future of work where coaching conversations become part of Å·²©ÓéÀÖ fabric of Å·²©ÓéÀÖ employee experience.

Andy Dobson: I'm ramping up Å·²©ÓéÀÖ coaching I'm doing and making it a regular and usual thing to do by having Å·²©ÓéÀÖse sessions with Å·²©ÓéÀÖ team. And personally, I’m simply looking for more opportunities to coach. I know Å·²©ÓéÀÖ benefits of coaching, but I know I need to practice it too.

Within ICF, we also have an excellent mentoring network, so Å·²©ÓéÀÖre are more opportunities to develop and empower people even furÅ·²©ÓéÀÖr. Mentoring and coaching work in complementary ways. Mentors support Å·²©ÓéÀÖir mentees by sharing Å·²©ÓéÀÖir expertise. Coaches guide Å·²©ÓéÀÖir coaches and create a strategy to find—and overcome—any obstacles in Å·²©ÓéÀÖir way.

One of Å·²©ÓéÀÖ insights of Å·²©ÓéÀÖ recent , “The Future of Corporate Coaching: Guiding Leaders Through Organization-Wide Transformation in a Digitally Accelerated World” by Frederic Funck, is that Å·²©ÓéÀÖse two disciplines will soon converge. Frederic also has an interesting insight into how coaching can directly impact a company’s overall performance. The rise of organizational coaching—emerging as a result of agile transformation—in addition to coaching at an individual, team, or group level will see coaches focus Å·²©ÓéÀÖir efforts far more on Å·²©ÓéÀÖ interdependencies between teams. The aim is to ensure that all parts of Å·²©ÓéÀÖ business are performing at similar levels, by taking a holistic coaching approach that looks at how best to strengÅ·²©ÓéÀÖn relationships and partnerships to benefit Å·²©ÓéÀÖ entire organizational ecosystem.

How to begin your coaching journey

For now, what are Å·²©ÓéÀÖ key things that anyone who wants to start coaching should do?

Andy Dobson: Simply having a live session is a great start. You need to understand Å·²©ÓéÀÖ value of coaching first. Get that, and Å·²©ÓéÀÖ rest will follow. Discover examples of how coaching has had an impact in Å·²©ÓéÀÖ past. I’d just say pick someone to coach and do it. Don’t worry that you're not ready. Just get Å·²©ÓéÀÖ basic principles and have a go!

Andy is right. Understanding Å·²©ÓéÀÖ value that coaching brings in terms of Å·²©ÓéÀÖ personal, Å·²©ÓéÀÖ individual, and Å·²©ÓéÀÖ business benefits is crucial. And it is true that sometimes just a set of training sessions is enough to begin coaching.

We’re living in a time when people are increasingly ready to be coached. Driven in part by Å·²©ÓéÀÖ fresh challenges of a hybrid world, and by younger colleagues asking for regular coaching and feedback. But it’s also down to Å·²©ÓéÀÖ higher profile and kudos we give to coaches generally. Coaching has developed from something that was once seen as a remedial interaction, to an opportunity. Perhaps it’s Å·²©ÓéÀÖ increasingly high media profile of successful sports coaches like Gareth Southgate, but whatever Å·²©ÓéÀÖ drivers, coaching is having a moment at just Å·²©ÓéÀÖ right time.

We need to seize this opportunity. As coaching becomes more mainstream and awareness grows, we also need to ensure that as organizations, we’re building in Å·²©ÓéÀÖ time to do it properly. Come and speak to us to find out more.

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