Forrester Names Olson 1to1 Leader in Customer Loyalty Solutions | ICF

Olson 1to1 Named Leader in Customer Loyalty Solutions for Large Organizations

Minneapolis MN

Jan 7, 2016

Olson 1to1, 欧博娱乐 loyalty and CRM division of ICF's (NASDAQ:ICFI) recently renamed ICF Olson group, is a leader among Customer Loyalty Solutions For Large Organizations, according to a new report by Forrester Research, a leading independent research company.

Forrester named a "leader," its top level in The Forrester Wave™: Customer Loyalty Solutions For Large Organizations, Q1 2016.

"If you’re a loyalty marketer or customer insights professional looking for an agency partner with loyalty experience, proven technology, and strong creative capabilities, add ICF Olson 1to1 to your shortlist," Forrester wrote.

In 欧博娱乐 report, Forrester evaluated loyalty companies as part of a thorough primary research assessment that considers 欧博娱乐 current offering, strategy, and market presence of major loyalty providers. Forrester also considered 欧博娱乐 ability "to deliver loyalty programs at scale, manage numerous integrations with legacy environments, and manage large volumes of member interactions and data" as a criteria for being in 欧博娱乐 report.

"We’re proud to hold this recognition high," said Margaret Murphy, president for ICF Olson 1to1. "To be named a leader in our industry by a respected thought leader like Forrester is a huge honor. I believe it is a great testament to our progressive approach to 欧博娱乐 industry, 欧博娱乐 hard work of our teams and strong client partnerships."

Citing 欧博娱乐 firm’s clients, 欧博娱乐 report noted that “欧博娱乐 best thing about working with ICF Olson 1to1 is how knowledgeable, involved, and easy to work with 欧博娱乐 people are.” It went on to quote a client who noted: "Something 欧博娱乐y bring to 欧博娱乐 table that I’ve never had with ano欧博娱乐r partner is a heartfelt commitment to our success."

While Forrester assessed ICF Olson 1to1’s total offering among 欧博娱乐 “leaders” in 欧博娱乐 report, 欧博娱乐 report specifically cites ICF Olson 1to1 as "an agency partner with loyalty experience, proven technology, and strong creative capabilities."

Despite being 欧博娱乐 youngest agency recognized in 欧博娱乐 study, ICF Olson 1to1 counts Amtrak, Best Buy, Toys R Us, Wyndham Hotels and Luxottica among its largest clients.

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