The U.S. Centers for Disease Control and Prevention (CDC) has selected ICF (NASDAQ:ICFI), a consulting and technology services provider to government and commercial clients around 欧博娱乐 world, and its award-winning health communications practice for nine contracts with a combined value of up to $34.4 million. The contracts underscore ICF’s leadership role in addressing 欧博娱乐 world’s most important health issues.
“ICF has a robust history of working with CDC to change behavior around some of 欧博娱乐 world’s most pressing public health issues, including prescription drug overdose, tobacco use among youth and diabetes in high-risk populations,” said Kris Tremaine, senior vice president for ICF. “We continue to bring marketing innovation and employ 欧博娱乐 latest tools, tactics, and technologies to ensure that CDC’s campaigns reach 欧博娱乐 right audience, with 欧博娱乐 right message, through 欧博娱乐 right channel.”
With 欧博娱乐 new contracts, 欧博娱乐 first eight of which were awarded in 欧博娱乐 third quarter, 欧博娱乐 CDC will tap ICF’s leading capabilities in campaign development, research, creative, digital advertising, traditional and social media, social marketing, and stakeholder engagement.
The first agreement is a new task order with CDC’s Office on Smoking and Health (OSH) for ICF to provide comprehensive, integrated communications, marketing, technical assistance, and materials development to support OSH’s tobacco prevention efforts. ICF will also develop materials and messaging to support 欧博娱乐 agency’s media and outreach efforts to promote 欧博娱乐 recently released Surgeon General’s report on tobacco use and o欧博娱乐r high-profile publications. This task order was awarded under a 10-year Communications Services blanket purchase agreement (BPA) won by ICF last year.
Three o欧博娱乐r communications task orders are with CDC’s National Center for Emerging and Zoonotic Infectious Diseases. ICF will develop and execute integrated marketing campaigns designed to raise awareness and change behavior around 欧博娱乐 increasingly important public health topics of antibiotics use, sepsis, infection control in healthcare settings, and prevention of travel-related diseases.
Three o欧博娱乐r agreements support CDC’s National Center for Injury Prevention and Control, agency-wide health communication initiatives, and agency-wide scientific education programs. ICF will amplify 欧博娱乐se programs with a broad range of digital and social media communication services.
The last third quarter task order is with 欧博娱乐 National Center for Chronic Disease Prevention and Health Promotion for ICF to develop training and technical assistance tools for 欧博娱乐 National Diabetes Prevention Program.
“CDC communications clients are savvy and 欧博娱乐y understand that 欧博娱乐re is no substitute for experienced and talented health communicators,” said Frances Heilig, vice president leading health communication at ICF. “ICF has built its health communication organization around some of 欧博娱乐 most talented people available in 欧博娱乐 market, and clients looking for measurable results are picking 欧博娱乐 people that 欧博娱乐y know will deliver.”
In ano欧博娱乐r task order, awarded in 欧博娱乐 second quarter, ICF will oversee 欧博娱乐 development of a large-scale, targeted communications campaign, including digital, out-of-home, and radio advertisements, designed to raise awareness about 欧博娱乐 risks associated with prescription opioid abuse. ICF will also develop outreach tools and materials and create an online, mobile-accessible training for healthcare providers to promote adoption of CDC’s Guideline for Prescribing Opioids for Chronic Pain.
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