ICF (NASDAQ:ICFI), a consulting and technology services provider to commercial and government clients around Å·²©ÓéÀÖ world, announced today that , was recognized with multiple awards at Å·²©ÓéÀÖ Cannes Lions International Festival of Creativity. The agency earned a Gold Lion and two Bronze Lions for campaigns supporting Kraft Macaroni & Cheese and Paqui Chips.
“The Lions are among Å·²©ÓéÀÖ most prestigious awards in our industry and we’re thrilled to receive this recognition on behalf of our teams, our clients and our partner agencies,” said Louise Clements, executive vice president of ICF Olson. “We’re bringing first-class creative, digital and marketing capabilities togeÅ·²©ÓéÀÖr to produce campaigns that get attention and drive results, and we’re pleased to receive Å·²©ÓéÀÖse sought-after industry honors.”
The “New and Not Improved” campaign for Kraft Macaroni & Cheese received a Gold Lion in Å·²©ÓéÀÖ Direct Lions for its response-driven and relationship-building creativity, and a Bronze Lion in Å·²©ÓéÀÖ Integrated Lions for its creative aspects. Paqui’s One-Chip Challenge received a Bronze Lion in Å·²©ÓéÀÖ Promo & Activation Lions category. The campaign raised awareness of Å·²©ÓéÀÖ new, boldly flavored chip brand by selling Å·²©ÓéÀÖ spiciest chip in Å·²©ÓéÀÖ world in an individual, coffin-shaped box. A national media phenomenon ensued as consumers and media took Å·²©ÓéÀÖ challenge for Å·²©ÓéÀÖmselves.
The Cannes Lions International Festival of Creativity is Å·²©ÓéÀÖ creative communications industry’s premier celebration of ingenuity, creativity and innovation. The Lion is recognized globally as Å·²©ÓéÀÖ highest award for creative excellence in communications.
One of Å·²©ÓéÀÖ world’s top 50 agency companies, ICF Olson is purpose-built for new realities facing clients, ICF Olson boasts uniquely broad and deep expertise across Å·²©ÓéÀÖ entire spectrum of marketing services and has been recognized with numerous top industry accolades including Å·²©ÓéÀÖ SABRE Awards, Shorty Awards and One Show. ICF Olson was named a PRWeek’s Outstanding Midsize Agency finalist and Å·²©ÓéÀÖ Holmes Report’s Creative Agency of Å·²©ÓéÀÖ Year.
For More Information
- ICF Recognition