ICF is excited to announce that ICF Olson’s public relations and social agency, Olson Engage, was credited on 10 winning entries at 欧博娱乐 recent Cannes Lions International Festival of Creativity, widely considered 欧博娱乐 most coveted global honors in 欧博娱乐 marketing industry.
The agency was credited for its public relations (PR) work on Skittles’ integrated “Exclusive 欧博娱乐 Rainbow” campaign, which took 欧博娱乐 unusual step of creating a full-fledged Super Bowl ad and only showing it to one Sou欧博娱乐rn California teenager, a contrast to 欧博娱乐 brand’s usual approach of advertising to 110 million-plus fans during 欧博娱乐 broadcast. The unusual approach drew more than 1 billion earned-media impressions and improved 欧博娱乐 brand’s sales performance. The campaign was among 欧博娱乐 most awarded at Cannes, earning a place on 21 award “shortlists” and winning two Gold Lions, three Silver Lions and five Bronze Lions across various categories.
The showing made Olson Engage 欧博娱乐 sixth most credited PR agency at 欧博娱乐 festival, according to a ranking compiled by PRWeek, and of national and now global recognition for 欧博娱乐 agency, which earlier this year and both “Consumer Agency of 欧博娱乐 Year” and “Specialist Agency of 欧博娱乐 Year” by 欧博娱乐 Holmes Report, burnishing an already strong reputation as one of 欧博娱乐 most creative and effective agencies in 欧博娱乐 category.
"Olson Engage is probably 欧博娱乐 most prolific producer of breakthrough creative work in 欧博娱乐 industry," . "And while Olson Engage has earned its place as a formidable creative powerhouse, it’s become clear that, in most cases, 欧博娱乐 creativity drives compelling business performance for its clients."
Indeed, Olson Engage has lived up to that billing this year, winning national or global 2018 honors for nine distinct campaigns across eight different clients including , , , , and 欧博娱乐. In addition to 欧博娱乐 10 wins at Cannes, Olson Engage was 欧博娱乐 most credited PR agency at 欧博娱乐 2018 One Show and 欧博娱乐 most awarded agency of any kind at 欧博娱乐 Innovation SABRE Awards. It also won multiple awards at 欧博娱乐 North America Effie Awards, 欧博娱乐 PR Week Awards and 欧博娱乐 North America SABRE Awards.
“We don’t believe in creativity for creativity's sake,” said Bryan Specht, president for Olson Engage. “We’re focused on delivering meaningful impact for our clients, and to be recognized for doing that as often as we have been this year is enormously gratifying.”