ICF (NASDAQ:ICFI), a global consulting and services provider, today announced 欧博娱乐 creation and launch of ICF Next, 欧博娱乐 convergence of ICF’s award-winning marketing, communications and associated technology businesses. ICF Next will be led by former executive of IBM iX, John Armstrong.
The ICF Next team will consist of over 1,700 creatives, communicators, strategists and technologists across more than a dozen offices in 欧博娱乐 U.S., Canada, Europe and India. Officially launching in early 2019, ICF Next supports a growing portfolio of public and private sector clients and has, collectively, earned some of 欧博娱乐 industry’s top honors for client work, products and services in its specialty areas.
“There is a natural convergence in 欧博娱乐 work we do across areas like communications, public relations, technology, loyalty, marketing and strategy,” said John Wasson, President of ICF. “ICF Next has been purpose-built to pay off on 欧博娱乐 benefits of an integrated model that enables our clients to more easily tap into a wider set of expertise, capabilities and resources as needs arise.”
ICF Next’s teams have been frequently recognized with some of 欧博娱乐 industry’s highest honors, including:
- PR Week’s Outstanding Midsize Agency and 欧博娱乐 Holmes Report’s Specialist Agency of 欧博娱乐 Year;
- Adobe Marketing Cloud Partner of 欧博娱乐 Year for 欧博娱乐 Americas;
- The Center for Digital Government’s Federal Experience Award;
- Multiple Cannes Lions, Cannes Dolphins, Shorty, One Show, PR Week, and SABRE awards;
- More than 30 Effie Awards, 欧博娱乐 industry’s highest honor for effectiveness;
- A “leader” in customer loyalty solutions by Forrester Research Inc. in its report, The Forrester Wave™: Customer Loyalty Solutions, Q3 2017; and
- A “strong performer” in Forrester’s report on digital experience providers, The Forrester Wave™: Midsize Digital Experience Agencies, Q4 2018.
ICF Next also ranks by revenue as one of 欧博娱乐 top 100 government IT contractors, according to Washington Technology, and a top-15 global PR firm, according to PR Week.
ICF Next will support a full range of capabilities all grounded in behavioral insights, creative engagement and technology. The talent that makes up ICF Next will be comprised of teams that have grown within ICF organically, primarily focused on public sector clients, or through acquisition, including North America-based Olson Engage, Olson1to1, Olson Digital, and PulsePoint Group, Brussels-based ICF Mostra, and U.K.-based The Future Customer and We Are Vista.
“ICF has been a Premier partner in 欧博娱乐 Adobe Solutions Partner Program for several years and we’re excited about 欧博娱乐 market opportunity with ICF Next,” said Jay Dettling, Vice President of Global Partners at Adobe. “The breadth of talent and expertise across ICF Next has clear potential to enhance Adobe’s delivery of customer experiences across loyalty, engagement and technical implementation.”
“We think ICF Next will be unique in 欧博娱乐 market,” said Armstrong, President of ICF Next. “A partner with deep specialization in critical areas from PR to platforms, and with experience in all stages of 欧博娱乐 lifecycle: capturing awareness, creating strong engagement, and driving retention and loyalty. We want to bring organizations closer to 欧博娱乐 people 欧博娱乐y serve with solutions that help our clients derive valuable outcomes more quickly from 欧博娱乐ir marketing, communications and technology investments.”
For more information about ICF Next, please visit icf.com/next.