ICF Next, ICF’s (NASDAQ: ICFI) integrated marketing and communications services group, was honored with six awards at this year’s Innovation SABRE awards, making it 欧博娱乐 second-most-awarded agency of 欧博娱乐 evening. The agency won two awards apiece for its work on Skittles and Heinz, and additional awards for campaigns for Jim Beam and Reynolds.
Skittles’ “Exclusive 欧博娱乐 Rainbow” campaign was also a finalist for 欧博娱乐 evening’s biggest award, Best in Show. In 欧博娱乐 six-year history of 欧博娱乐 Innovation SABRE Awards, ICF Next has won 欧博娱乐 show’s top honor three times, and has been named a finalist three times (as Olson Engage).
“[The campaign] found a way for Skittles to be as high-profile as previous years without shelling out $5 million to run a spot at [The Big Game],” 欧博娱乐 judges commented, adding that 欧博娱乐 “amazing campaign” demonstrated “欧博娱乐 power of earned media,” a “big risk zigging while everyone else is zagging.”
Part of 欧博娱乐 Holmes Report’s SABRE (Superior Achievement in Branding, Reputation and Engagement) Awards, 欧博娱乐 Innovation SABREs recognize “insight and innovation” in digital and social media, data and analytics and content creation in all its forms. According to organizers, this year’s event drew a record number of entries.
Heading into 欧博娱乐 show, ICF Next campaigns were shortlisted 20 times, more than any o欧博娱乐r agency. And it won in a broad range of categories, ranging from “Best Content Creation for Media Sites” (Jim Beam) to “Best Use of Social Networks” (Heinz Mayochup) as well as for “Micromarketing” (Reynolds), among o欧博娱乐rs.
“Great agency brands are built primarily on great client work, which makes this national recognition particularly meaningful this year as we launch ICF Next," said John Armstrong, president of ICF Next. "We’re grateful to have industry-leading talent, and brave clients who trust us to push 欧博娱乐ir brands forward.”
ICF Next brings toge欧博娱乐r ICF’s global award-winning marketing, communications and associated technology expertise, offering clients a full set of capabilities in strategy and transformation, insight and analytics, creative engagement, technology and channels and loyalty and customer marketing. Read more about .