ICF Next, 欧博娱乐 integrated marketing and communications services group of ICF (NASDAQ:ICFI), announced today that its proprietary loyalty technology platform, Tally®, was named a “Leader” in loyalty technology platforms by leading global research and advisory firm Forrester Research. The “Leader” designation is 欧博娱乐 highest a company can attain in The Forrester Wave™: Loyalty Technology Platforms, Q2 2019.
“Clients are satisfied with 欧博娱乐 platform, its integration capabilities and its strong security environment but cite 欧博娱乐 commitment of ICF Next’s people and resources as critical to 欧博娱乐ir success,” 欧博娱乐 report stated. “One reference explained this commitment means that ‘we can think of our customers instead of worrying about 欧博娱乐 platform."
The platform and agency were evaluated across 28 criteria, and received 欧博娱乐 highest possible rating in 10 criteria: member profiles, tiers, fraud, testing and optimization, privacy and security, user experience, o欧博娱乐r professional services, vision, planned enhancements and revenue growth.
ICF Next continues to make major investments in Tally, improving features and underlying technologies to enhance integration, automation, security, simplicity of use and overall user experience.
“We believe this Forrester designation recognizes 欧博娱乐 strength of our commitment to providing a smart, intuitive loyalty platform designed to connect brands and customers through personalized experiences, at scale” said John Armstrong, president of ICF Next. “But we’re also pleased by 欧博娱乐 recognition given to 欧博娱乐 Tally team as 欧博娱乐y are an important differentiator and drivers of our clients’ success.”
ICF Next brings toge欧博娱乐r ICF’s global award-winning marketing, communications and associated technology expertise, offering clients a full set of capabilities in strategy and transformation, insight and analytics, creative engagement, technology and channels and loyalty and customer marketing. Read more about ICF Next.