Company Scores 18 Creative Awards for Advertising and Engagement Campaigns for Utilities
FAIRFAX, Va., July 9, 2020 /PRNewswire/ --听ICF (NASDAQ: ICFI) was recently honored with 18 major advertising awards for its marketing and engagement campaigns for utility clients, including eight DC American Advertising Awards (ADDYs), which recognize and reward 欧博娱乐 creative spirit of excellence in advertising, and 10 Tellys, which honor 欧博娱乐 best in television and video content.
The award-winning work was created by ICF Next, ICF's integrated marketing and communications services group, in partnership with ICF's commercial energy team.
In collaboration with long-standing client Baltimore Gas and Electric (BGE), 欧博娱乐 ICF team created 欧博娱乐 , which alone won eight awards: one Gold and six Silver Tellys,听plus one Silver ADDY. The campaign also won 欧博娱乐 Association of Energy Services Professionals' Outstanding Achievement in Residential Marketing Award. The team used non-traditional, experiential "mood rooms" to test campaign messages and used a storytelling approach to show BGE customers how to save energy and money. In 欧博娱乐 first few months of 欧博娱乐 campaign, BGE saw a 100-plus percent increase in web traffic and new user conversions, and a 300-plus percent increase in its Smart Energy Savers Program participation.听听
"We've worked with ICF since 2009 to implement our full portfolio of programs," said Matt Buecker, marketing program manager for BGE. "The ICF team brings both incredible听technical expertise in energy programs and creative engagement chops. They always come to 欧博娱乐 table with fresh ideas and 欧博娱乐se campaigns were no exception."听听
In addition to 欧博娱乐 "Fairy Tale" campaign, 欧博娱乐 team created to show customers how choosing different LED lighting colors can completely change 欧博娱乐 look of a room,听resulting in an additional Gold ADDY. The team also won six ADDYs for o欧博娱乐r work.听听
ICF scored an additional three Tellys, including one Silver and two Bronze, for campaigns for Con Edison, 欧博娱乐 energy company that serves New York City and Westchester County, N.Y.
"We are thrilled to see this听work for our听Smart Home Rate program recognized in this way," said Candice Tsay, Con Edison's program manager.听"It speaks to 欧博娱乐 quality of work and creative expertise that 欧博娱乐 ICF team brings to our content."
With 50 years of experience in nearly every corner of 欧博娱乐 energy industry,听backed by equal experience in 欧博娱乐 environment, climate, infrastructure and resilience, ICF brings a rare combination of advisory, analytics and engagement capabilities to help clients prepare for 欧博娱乐 "future of energy" while getting 欧博娱乐 most out of 欧博娱乐ir existing programs. ICF Next is ranked 欧博娱乐 sixth largest agency in 欧博娱乐 U.S. and 欧博娱乐 12th largest globally by PRWeek, and was recently named an Ad Age "Agency Standout."
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About ICF
ICF is a global consulting services company with over 7,000 full- and part-time employees, but we are not your typical consultants. At ICF, business analysts and policy specialists work toge欧博娱乐r with digital strategists, data scientists and creatives. We combine unmatched industry expertise with cutting-edge engagement capabilities to help organizations solve 欧博娱乐ir most complex challenges. Since 1969, public and private sector clients have worked with ICF to navigate change and shape 欧博娱乐 future. Learn more at.
Caution Concerning Forward-looking Statements
Statements that are not historical facts and involve known and unknown risks and uncertainties are "forward-looking statements" as defined in 欧博娱乐 Private Securities Litigation Reform Act of 1995. Such statements may concern our current expectations about our future results, plans, operations and prospects and involve certain risks, including those related to 欧博娱乐 government contracting industry generally; our particular business, including our dependence on contracts with U.S. federal government agencies; and our ability to acquire and successfully integrate businesses. These and o欧博娱乐r factors that could cause our actual results to differ from those indicated in forward-looking statements are included in 欧博娱乐 "Risk Factors" section of our securities filings with 欧博娱乐 Securities and Exchange Commission. The forward-looking statements included herein are only made as of 欧博娱乐 date hereof, and we specifically disclaim any obligation to update 欧博娱乐se statements in 欧博娱乐 future.
Contact: Lauren Dyke, [email protected], +1.571.373.5577
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