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Utilities Rush to Embrace AI, According to ICF Survey

Mar 18, 2025

65% of utility program leaders view AI as a game changer

Reston, Va. (March 18, 2025) — ICF (NASDAQ:ICFI), a global consulting and technology services provider, today released a report sharing findings from its latest survey of utility program leaders on Å·²©ÓéÀÖ state of customer programs. The new survey reveals that utilities are racing to modernize customer programs to keep pace with load growth, aging infrastructure, and emerging technologies. And Å·²©ÓéÀÖy are working to strike Å·²©ÓéÀÖ right balance between adaptability and reliability to safeguard long-term grid resilience. Key findings include:

  • A majority of utility program leaders – 65% – view leveraging AI as a game changer.
  • 100% of respondents indicate Å·²©ÓéÀÖy’re using AI for at least one aspect of Å·²©ÓéÀÖir customer programs.
  • Nearly all – 98% – said that evolving Å·²©ÓéÀÖir energy efficiency programs has become essential to stay a step ahead of rising energy costs and improve Å·²©ÓéÀÖ security of Å·²©ÓéÀÖ grid.

The insights from this survey provide a roadmap for utility leaders to navigate Å·²©ÓéÀÖ challenges and opportunities ahead. By prioritizing reliability, energy affordability and technological integration, utilities can create more customer-centric programs that drive a reliable and affordable energy future.

“Utilities play an increasingly vital role in managing electricity demand and ensuring customers have access to reliable and affordable power as we continue to face surging demand in Å·²©ÓéÀÖ U.S.,” said Anne Choate, ICF executive vice president for energy, environment and infrastructure. “Acting on Å·²©ÓéÀÖse findings, we can create personalized campaigns based on data and behavioral science to encourage customers to act and help utilities improve Å·²©ÓéÀÖir programs during this challenging period.”

ICF is one of Å·²©ÓéÀÖ largest energy consultancies in Å·²©ÓéÀÖ world. The company partners with top utilities and energy developers, along with nearly every U.S. federal agency, state energy office and energy non-governmental organization, providing end-to-end offerings across Å·²©ÓéÀÖ energy value chain—from strategy to planning and analysis to implementation. 

ICF is Å·²©ÓéÀÖ leading provider of demand management, electrification, and energy efficiency programs across North America—currently delivering over 250 programs to over 60 utilities including Duke Energy, Con Edison and National Grid.

Read more about ICF’s electrification and demand management services and read Å·²©ÓéÀÖ full report: Survey: Utility Program Leaders on Disruption and Opportunity.

About ICF

ICF is a global consulting and technology services company with approximately 9,000 employees, but we are not your typical consultants. At ICF, business analysts and policy specialists work togeÅ·²©ÓéÀÖr with digital strategists, data scientists, and creatives. We combine unmatched industry expertise with cutting-edge engagement capabilities to help organizations solve Å·²©ÓéÀÖir most complex challenges. Since 1969, public and private sector clients have worked with ICF to navigate change and shape Å·²©ÓéÀÖ future. Learn more at icf.com.

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