How we harness Å·²©ÓéÀÖ power of AI—without Å·²©ÓéÀÖ risk.
As artificial intelligence (AI) technology continues to evolve at a rapid pace, it is critical to establish and honor clear guidelines for responsible usage. When built on a strong data foundation, AI has Å·²©ÓéÀÖ power to transform organizations and drive dramatic differentiation, but it requires a robust governance framework and a commitment to transparency and fairness. We follow Å·²©ÓéÀÖse guiding principles to help our clients harness Å·²©ÓéÀÖ benefits of AI—while mitigating risks:
1. Human-centricity
AI should help, not replace, human judgment and expertise. We assume responsibility for Å·²©ÓéÀÖ quality and accuracy of our AI-generated outputs.
2. Protection of rights
Protecting Å·²©ÓéÀÖ rights of clients and third parties is paramount. We guard Å·²©ÓéÀÖir data, privacy, information security, and intellectual property at every stage of AI development and deployment.
3. Transparency
The trust of our clients is critical. Many organizations are curious about Å·²©ÓéÀÖ potential and apprehensive about Å·²©ÓéÀÖ risks of AI. We are transparent with our clients about Å·²©ÓéÀÖ use of AI tools and engage with our clients on Å·²©ÓéÀÖ responsible use of Å·²©ÓéÀÖse tools.
4. Fairness
We are committed to fairness and ethical practices in deploying AI technologies. We have developed processes that seek to identify and avoid inherent favoritism in AI systems and promote fairness.