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Utility customer insights and incentives

Quantitative tools and applied science to help utilities understand customer behavior and improve program performance.
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Optimize programs with quantitative tools

If you were to increase your utility customer incentive payment by 20%, how much would that move Å·²©ÓéÀÖ participation needle? We combine decades of energy efficiency expertise with a proprietary analytics program to deliver quantitative support for operational decision making—helping utilities plan programs and manage budgets throughout Å·²©ÓéÀÖ year with greater precision.

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Influence customer behavior with tailored incentives

Borrowing from our award-winning work with airlines, healthcare, and consumer brands, we use sophisticated survey research and behavioral economics practices to help utilities deliver Å·²©ÓéÀÖ right incentive to Å·²©ÓéÀÖ right customer at Å·²©ÓéÀÖ right time—increasing participation and optimizing programs.

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Make Å·²©ÓéÀÖ business case for change

Changes across Å·²©ÓéÀÖ utility are accelerating. In this environment, how do you evaluate Å·²©ÓéÀÖ full impact of change on your operations and unlock growth potential? We use advanced data modeling and innovative technology to help utilities improve benefit-cost ratios, redeploy incentive budgets, and create new customer value opportunities.

Our services

Quantitative analysis

  • Benchmarking
  • Conjoint analysis and development of elasticities
  • Historic correlation analysis
  • Historic econometric analysis
  • Scenario tool development
  • Payback acceptance curve analysis

Marketing and customer engagement

  • Customer surveys
  • Design thinking
  • A/B testing
  • Journey mapping
  • Contractor interviews

Outcomes

  • Measure prioritization
  • Performance measure gap analysis
  • Participation analyses
  • Optimization analysis
  • Program design recommendations

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