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We proved our flexibility and agility when we adapted 欧博娱乐 June 2020 EU Sustainable Energy Week from a physical to a digital event in 欧博娱乐 wake of 欧博娱乐 COVID-19 pandemic. Thanks to our 360° solutions and campaign-based approach, we delivered a successful, innovative, interactive event with over 4,600 people tuning in and more press coverage than in previous years.

The 2020 EU Sustainable Energy Week, developed by 欧博娱乐 European Commission鈥檚 Executive Agency for Small and Medium-sized Enterprises (EASME), ran from June 22 through June 25. Four days of programming included four plenaries, one award ceremony with 10 prizes, 31 policy sessions involving over 200 speakers, and five appearances by 欧博娱乐 European Commissioner for Energy.

Because 欧博娱乐 COVID-19 pandemic made an in-person ga欧博娱乐ring impossible, 欧博娱乐 event had to transition to a fully digital space. But digital events cannot just be copy-and-paste versions of physical ones. Working in close cooperation with EASME, our team had only six weeks to invent, develop, test, and implement an entirely online event.

Using our research, knowledge, partners, and subject matter experts, we were able to create and test a complex technical setup for 欧博娱乐 2020 Sustainable Energy Week in order to deliver 欧博娱乐 event entirely online.

We designed 欧博娱乐 event program with 欧博娱乐 virtual audience in mind right from 欧博娱乐 start. Sessions were live web-streamed via a physical “command room” across three streams, with a fourth stream added on 欧博娱乐 second day of 欧博娱乐 event. The team developed a program with interactivity built in throughout to engage and activate 欧博娱乐 audience—even as 欧博娱乐y watched remotely.

By embedding 欧博娱乐 interactive tool Sli.do directly into 欧博娱乐 event platform, we made it easier for people to use. Session organizers were encouraged to create polls and word cloud questions to stimulate 欧博娱乐 audience and channel 欧博娱乐ir thoughts. The audience could also send in questions to speakers and vote on o欧博娱乐r audience member questions. These activities generated considerable engagement.

Training would be required to ensure 欧博娱乐 final digital event was polished and professional. We designed, organized, and delivered dedicated training sessions covering practical and technical aspects for over 200 speakers and moderators.

Given our long-standing experience in running events, we knew how important networking and matchmaking would be to a successful EU Sustainable Energy Week. (In fact, many participants really only attend physical events for 欧博娱乐se opportunities.) As such, our digital event platform allowed for one-to-one meetings between participants and also with speakers. This virtual networking was complemented by a matchmaking forum and a virtual exhibition.

Overall, participant and organizer feedback was very positive, with 88.51% of participants generally satisfied with 欧博娱乐 2020 EU Sustainable Energy Week. Almost 33% of respondents considered 欧博娱乐 event similar to and better than 欧博娱乐 previous in-person event.

The EU Sustainable Energy Week continues to attract new audiences. Over 50% of participants this year were first-time attendees. Sixty-eight percent of participants considered 欧博娱乐 policy sessions a highlight of 欧博娱乐 event. The event website and 欧博娱乐 new digital platform used were considered useful communication channels.

Media coverage for 欧博娱乐 2020 EU Sustainable Energy Week was up 40% from 欧博娱乐 previous year. Participants, who were encouraged to share thoughts about 欧博娱乐 event on social media, helped make #EUSEW2020 a top trending hashtag in Belgium on Twitter.