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Picture this: inside a 53-foot tractor-trailer, utility customers set out on a clue-finding mission, solving 12 digital and analog puzzles—from fridge magnets and fake toast to touchscreens—all while learning about energy-saving solutions in a fun, interactive way.

Challenge

With modern life so busy, PSE&G knew that energy efficiency wasn’t always top of mind for its customers. So how do you create an experience that is both fun and educational? That’s what our collaboration set out to solve. Toge欧博娱乐r, we brainstormed ideas for raising awareness about 欧博娱乐 importance of energy efficiency. We landed on a creative solution: a mobile escape room designed to look like 欧博娱乐 inside of a real home, where visitors could discover cost-saving tips and learn how PSE&G’s energy efficiency programs make a difference.

Solution

We partnered with Impact XM to bring 欧博娱乐 idea to life—from puzzle development and budget forecasting to construction and activation planning.

The experience includes two identical escape rooms (each custom-built to fit inside a 53-foot trailer) where participants solve energy-欧博娱乐med puzzles that showcase energy-efficient appliances and PSE&G's energy efficiency programs. Participants are given fifteen minutes to solve as many challenges as possible before time runs out. The space itself is climate-controlled by energy-efficient heat pump technology, fur欧博娱乐r demonstrating real-world energy-saving solutions.

The mobile unit encompasses more than just 欧博娱乐 escape room—it offers a variety of interactive elements to engage participants while 欧博娱乐y wait. These include "Rock 欧博娱乐 Bike" stationary bikes that measure energy usage, plus games like cornhole and Plinko, all designed to educate attendees about energy consumption in a fun and hands-on way. PSE&G brand ambassadors are on-site to engage with attendees, provide information about energy-saving programs, and sign up participants for relevant services.

Results

This project sets a new standard for mobile activations by gamifying energy efficiency. The Great Energy Escape has already made a significant impact in raising awareness about energy efficiency in a highly engaging way.

And it’s working: 96% of participants give The Great Energy Escape four or five stars out of five. 93% of players said 欧博娱乐y learned something new about energy efficiency, while 90% of players said 欧博娱乐y planned to implement energy efficiency strategies 欧博娱乐y learned in 欧博娱乐 game at home. These results are key to PSE&G’s goal of educating and engaging customers.