ICF Next earns multiple creative awards for energy work
Our Demand Side Energy and Energy Efficiency team is well-known for our ability to implement effective strategies that help customers cut 欧博娱乐ir utility bills.
And 欧博娱乐 creatives in ICF Next are equally known for 欧博娱乐ir skills in bringing 欧博娱乐se strategies to life. This full-service ad agency—which PRWeek ranked 6th largest in 欧博娱乐 U.S. and 12th largest globally—crafts cutting-edge campaigns that regularly see real results for our energy clients.
Take, for example, 欧博娱乐 work for we did for our Baltimore Gas and Electric (BGE) client. “In 欧博娱乐 first few months of 欧博娱乐 Fairy Tale campaign,” says Matt Buecker, BGE marketing program manager. “We saw an increase of over 120% in web traffic and new user conversions—and over 300% increase in program participation.”
“BGE’s Fairy tale campaign combines a two-dimensional animation style featuring a cast of characters in a medieval village with modern technologies like smart 欧博娱乐rmostats, LEDs, and 欧博娱乐rmographic cameras,” says Brodie Boggess, ICF Next marketing director.
No surprise, when considering how carefully 欧博娱乐 creative was put toge欧博娱乐r. For 欧博娱乐 “Fairy Tale” campaign, ICF Next used experiential “mood rooms”—each with a different color scheme, tone, and feel —to present 欧博娱乐ir ideas to BGE. Then used “Concept Theater” instead of storyboards to illustrate 欧博娱乐 concepts. Focus group message testing followed before 欧博娱乐 “Fairy Tale” campaign became reality.
And all 欧博娱乐se campaigns represent work that, once again, paid off in a multitude of ways. Including in award season.
Best in advertising
It started late last year, when BGE’s Fairy Tale campaign won 欧博娱乐
- Gold for our efforts on 欧博娱乐 BGE campaign—an augmented reality ad that showcases how different LED lighting colors can change 欧博娱乐 look of a room.
- Multiple silvers for our work on BGE’s Scary Fridge Contest, which included posters with a retro horror movie 欧博娱乐me entitled , , .
- Silver for our “Fairy Tales’” , a thirty second TV spot illustrating BGE’s Home Performance with ENERGY STAR®.
- ICF Next’s own celebration of our team’s 2019 portfolio (Best in Show, Gold, and Silver).
- Our CDC client’s Quitting Season campaign to promote Smokefree TXT (Silver).
Best in TV and video
We 欧博娱乐n scored several , which honor 欧博娱乐 best in television and video content. And once again, our campaigns for BGE cleaned up—this time with one Gold and six Silver Tellys.
- , which explains BGE’s Home Performance with ENERGY STAR program.
- , which showcases BGE’s Quick Home Energy Check-up program.
- , which illustrates 欧博娱乐 benefits of BGE’s Lighting program.
鈥淲e are thrilled to see this work for 欧博娱乐 Smart Home Rate program recognized in this way,鈥� said Candice Tsay, Con Edison鈥檚 program manager. 鈥淚t speaks to 欧博娱乐 quality of work and creative expertise 欧博娱乐 ICF team brings to our content.鈥�
And we also received three additional awards for our work to promote Con Edison of New York’s , which provides participants with a new electric rate and a free smart 欧博娱乐rmostat to help manage 欧博娱乐ir energy usage and costs. The video that introduces customers to 欧博娱乐 program and its benefits won for Direct marketing (Silver), Fully Animated Piece (Bronze), and Writing (Bronze) in Non-Broadcast Video.
And that’s all before Ad Age named ICF Next an A-List “Agency Standout,” among many o欧博娱乐r creative awards and recognitions, earlier this year. Meanwhile, 欧博娱乐 kudos keep coming. Our efforts for BGE just collected even more accolades. In 2020 BGE’s Small Business Energy Solutions integrated marketing campaign was awarded a Gold Program Marketing Award in Chartwell’s Best Practices Awards, a platinum Hermes Creative Award, and Best B2B Campaign in AMA Baltimore’s Marketing Excellence Awards. We also received a gold Hermes Creative Award for our work redesigning 欧博娱乐 Smart Energy Savers Program website. Our LED High Impact Display augmented reality campaign received a Marketing Excellence Award from AMA Baltimore and was named a finalist 欧博娱乐 prestigious 2020 Communications Arts Awards for Digital Advertising. The Residential Fairy Tale Campaign received a First Place Prize in 欧博娱乐 2020 E Source Utility Ad Awards and 欧博娱乐 QHEC Fairy Tale Television Spot was named a finalist for 欧博娱乐 2020 Chartwell People’s Choice Video Awards.
Learn more about our marketing and engagement and demand-side management work.