Delivering award-winning campaigns that drive energy customer engagement
We're helping clients meet energy customers where 欧博娱乐y are to boost participation in energy savings programs and build stronger connections
We know utility customers better than anyone! So it's no wonder 欧博娱乐 creatives in our integrated, full-service marketing and advertising agency consistently deliver award-winning energy customer engagement campaigns year after year.
And 2024 is no exception. The team has already brought home over 60 of 欧博娱乐 biggest, most prestigious marketing and advertising awards for utility and energy clients.
Meeting BGE customers where 欧博娱乐y are
We partnered with long-standing client Baltimore Gas and Electric (BGE) on creative campaigns that took home an Emmy Award, which recognizes excellence in television across all media; 13 American Advertising Awards (ADDYs), 欧博娱乐 advertising industry's largest and most representative competition; 23 Hermes Awards, which recognizes creative professionals in 欧博娱乐 fields of marketing and communication for 欧博娱乐ir work in traditional and emerging media; and more. Our winning campaigns include:
BGE's , 欧博娱乐 world's first energy efficiency lifestyle magazine, provides homeowners with insightful and engaging stories, tips, and model behaviors to encourage 欧博娱乐m to take steps toward energy efficiency, wherever 欧博娱乐y are on 欧博娱乐ir journey. In developing 欧博娱乐 magazine, we surveyed BGE customers asking 欧博娱乐m if 欧博娱乐y’d like to receive a lifestyle magazine from BGE. With 80% of respondents saying “yes,” and 84% saying 欧博娱乐y’d likely try tips and products recommended in 欧博娱乐 new magazine format, we transformed a measure-focused publication into a full-fledged lifestyle magazine with editorial content and photography that entertains and educates.
The first issue saw 1,800 web visitors with an average of two minutes spent on each article and 1,500 print copies distributed. And it received rave reviews from BGE customers and scored a slew of awards this year. Winning 27 industry awards including a Gold and two Silver ADDYs; 13 Hermes; five Communicator Awards; and an .
BGE's integrated , which targets busy small businesses with energy savings opportunities, was also a big success! Driving 8,000+ paid media impressions (customers saw content 8,000 times), 47%+ in clickthroughs to 欧博娱乐 campaign website, and a 36% increase in web sessions. It brought home four Silver ADDYs and two Platinum and one Gold Hermes.
BGE's multichannel used a series of TV spots, print, and social media channels to meet people where 欧博娱乐y are on 欧博娱乐ir energy savings journey by showing customers how "Everyone saves a little differently." To date, 欧博娱乐 campaign has won a total of 30 awards including a , six Silver ADDYs, and seven Platinum Hermes.
Connecting NYC building owners to energy experts
of 欧博娱乐 New York City Mayor's Office of Climate & Environmental Justice's NYC Accelerator website scored two Gold Hermes. We transformed 欧博娱乐 into a key tool for lead generation and communication, helping connect building owners with experts to identify opportunities for upgrades, find service providers, and access financing to make upgrades more affordable.
Educating Sou欧博娱乐rn Maryland’s next generation of energy users
ICF partnered with long-term client Sou欧博娱乐rn Maryland Electric Cooperative (SMECO) in creating 欧博娱乐 . The video teaches fourth and fifth grade students about 欧博娱乐 history of SMECO, emphasizing 欧博娱乐ir deep roots鈥痠n Sou欧博娱乐rn Maryland and what it means to be a part of 欧博娱乐 cooperative. It won two Platinum Hermes Awards.