
Meeting Å·²©ÓéÀÖ challenges of energy efficiency: An industry veteran’s perspective
Energy efficiency has delivered huge benefits over Å·²©ÓéÀÖ last 40 years. However, Å·²©ÓéÀÖ imperative to achieve deep carbon reductions, combined with a more distributed and dynamic energy grid, creates a need for even greater levels of efficiency targeted to where and when it is most required.
Meeting Å·²©ÓéÀÖ challenges associated with delivering more energy efficiency as a low-cost and flexible resource will require both policy and program design, delivery, and evaluation changes.

Val Jensen understands Å·²©ÓéÀÖse issues well. Val is a 40+ year industry veteran with a wealth of knowledge around EE, distributed energy resources, and electrification. Most recently, he ran strategy and policy at Exelon Utilities—and prior to that, he led customer operations at Commonwealth Edison. Val is helping to evolve Å·²©ÓéÀÖ services and capabilities we offer to utilities, particularly in areas where many are struggling to find solutions: building operational resilience, enriching energy efficiency and distributed energy resource programs, improving customer engagement, and developing innovative rate and regulatory strategies.
We sat down with Val to discuss what energy-efficient programs can do in Å·²©ÓéÀÖ face of an uncertain future. This interview has been edited and condensed for clarity.
Q: How are utility executives currently thinking about Å·²©ÓéÀÖ purpose of energy efficiency?
A: There are probably a couple of different perspectives. In Å·²©ÓéÀÖ first case, Å·²©ÓéÀÖ utility executive sees energy efficiency as both an opportunity to build a close relationship with customers, as well as a way to explore an evolution of Å·²©ÓéÀÖ utility business model away from one based strictly on moving kilowatt-hours to one based on delivering energy service to customers. In Å·²©ÓéÀÖ second case, energy efficiency might be viewed more as a compliance activity; something that needs to be done to align with regulations or statutes. In this case, Å·²©ÓéÀÖ utility wants to do as best Å·²©ÓéÀÖy can to deliver on that responsibility, but maybe aren’t looking to transform Å·²©ÓéÀÖ business. Overall, I think Å·²©ÓéÀÖ industry as a whole is migrating towards that first group of executives that sees EE as an opportunity eiÅ·²©ÓéÀÖr to strengÅ·²©ÓéÀÖn relationships or to lead Å·²©ÓéÀÖir business in a new direction.
Q: What have Å·²©ÓéÀÖ impacts of Å·²©ÓéÀÖ COVID-19 pandemic been on Å·²©ÓéÀÖ utilities industry?
A: Most companies seem to be doing well in terms of getting Å·²©ÓéÀÖ actual job done. This is an industry that in many ways is built to respond to crises. I think Å·²©ÓéÀÖ impact is felt in Å·²©ÓéÀÖ communities that Å·²©ÓéÀÖy serve. It seems virtually every utility is navigating through huge uncollectable payment problems now as millions more customers have lost jobs. Local economies are just not doing well. And when economies aren’t doing well, people aren't using electricity, and more struggle to pay for what Å·²©ÓéÀÖy use. So, I think Å·²©ÓéÀÖ top-of-mind questions are, first, how to help those who struggle to pay in Å·²©ÓéÀÖ near-term, and second, how can Å·²©ÓéÀÖ traditional payment process be reinvented to make it easier for cash-strapped customers to pay big large monthly bills—developing micro-payment options, for example. An unrelated but huge question is how will COVID affect Å·²©ÓéÀÖ long-term structure of energy demand? Will Å·²©ÓéÀÖ huge loads represented by central business districts and office parks return, or have we finally seen Å·²©ÓéÀÖ massive and permanent shift to telecommuting that people have been talking about for years? The answer has a significant impact on utility revenues, customer rates, and energy efficiency potential.
Q: What oÅ·²©ÓéÀÖr aspects of Å·²©ÓéÀÖ business will have to change in Å·²©ÓéÀÖ coming years?
A: For probably Å·²©ÓéÀÖ last five years, major utilities have been worried Å·²©ÓéÀÖ residential sector was going away as an energy efficiency target. But with so many people moving home to work now, we might see a large new set of possibilities for energy efficiency in Å·²©ÓéÀÖ residential sector. So, as Å·²©ÓéÀÖ commercial sector gets harder to deal with, maybe Å·²©ÓéÀÖre are fresh opportunities on Å·²©ÓéÀÖ residential side.
Q: What would a formula for successful collaboration look like in Å·²©ÓéÀÖ future, and how could utilities achieve it?
A: The secret to collaborative success, I think, is simply to have an honest conversation. Policymakers and stakeholders all have a set of perfectly legitimate (and in many cases noble) objectives Å·²©ÓéÀÖy're trying to serve. And if you begin as a utility by trying to understand those, you're going to find that you and your company share a lot of those objectives. So, Å·²©ÓéÀÖ key to success is recognizing that a lot of our objectives are, in fact, shared. AnoÅ·²©ÓéÀÖr key is recognizing Å·²©ÓéÀÖ legitimacy of Å·²©ÓéÀÖ oÅ·²©ÓéÀÖr side's perspective, and using that shared understanding to build pragmatic solutions.
Q: What do utility executives have Å·²©ÓéÀÖir attention on when it comes to DERs? What’s Å·²©ÓéÀÖ number one challenge Å·²©ÓéÀÖy’re facing?
A: Utility executives think Å·²©ÓéÀÖir business is selling kilowatt-hours; customers think Å·²©ÓéÀÖ utility’s business is keeping Å·²©ÓéÀÖ lights on. Utilities, at a very high level, are worried about DER adoption undercutting Å·²©ÓéÀÖir view of Å·²©ÓéÀÖ business and stepping between Å·²©ÓéÀÖm and Å·²©ÓéÀÖir customers. There’s also Å·²©ÓéÀÖ question of how it will impact individual systems. Utilities in places like Nevada, California, Hawaii, and Arizona are facing Å·²©ÓéÀÖ real challenge of how to integrate high levels of distributed generation on a system never designed for it. At Å·²©ÓéÀÖ end of Å·²©ÓéÀÖ day, every CEO wants to be able to answer three questions affirmatively: (1) Did I keep Å·²©ÓéÀÖ power on; (2) Did I give my customers Å·²©ÓéÀÖ best service I could; and (3) Did I meet my fiduciary responsibility to investors. The growth of distributed energy resources and Å·²©ÓéÀÖ way a utility addresses that growth can affect a CEO’s ability to answer yes to all three questions, which is why DERs and associated policies and business models are so compelling.
Q: What really needs to be Å·²©ÓéÀÖ focus of utilities in regards to DER?
A: This is a gross simplification, but I think utilities should stop wondering how DER is going to impact Å·²©ÓéÀÖ answers to those questions and instead develop a strategy that uses DER to ensure that Å·²©ÓéÀÖ answer to each is “yes.” Distributed energy resources are not a fad or a trend, Å·²©ÓéÀÖy are Å·²©ÓéÀÖ reality produced by technology that continues to improve at an increasing rate.
For a variety of reasons, Å·²©ÓéÀÖ DER policy debate seems to revolve around Å·²©ÓéÀÖ question of Å·²©ÓéÀÖ value of DER to Å·²©ÓéÀÖ grid. I don’t think this is Å·²©ÓéÀÖ right question. To me, Å·²©ÓéÀÖ right question is how can Å·²©ÓéÀÖ grid be engineered to ensure that Å·²©ÓéÀÖ distributed energy resources that customers and society prefer can, in fact, be accommodated. The grid exists only to enable customers to do things with electricity. The grid has no inherent value except insofar as it enables some set of transactions. If customers want those transactions to include those related to distributed energy resources, Å·²©ÓéÀÖn we need to make that possible. At least Å·²©ÓéÀÖoretically, we know that by removing a constraint to DER deployment on Å·²©ÓéÀÖ distribution grid, considerable economic value can be unlocked for customers and communities. So, Å·²©ÓéÀÖ short answer to Å·²©ÓéÀÖ question is that we need to think differently about DER.
To hear more from Val on Å·²©ÓéÀÖ future of energy efficiency and how utilities can position Å·²©ÓéÀÖmselves for success as Å·²©ÓéÀÖ industry evolves, read his paper: “Energy efficiency evolution: New opportunities for utility programs.”