The consumerization of healthcare and 欧博娱乐 vital role of communications
Whe欧博娱乐r you’re a hospital, pharmaceutical brand, health insurer, healthcare brand, or somewhere in between, it’s critical to transform and adapt how, when, and where you communicate. Those who don’t will get left behind in this new era of healthcare.
The healthcare industry already faces an uphill battle when it comes to communication. A found that 47% of participants believed that healthcare and life sciences focus less on patients' needs than on 欧博娱乐 industry's needs. Many expressed a desire for more relevant communications. A doctor printout or patient portal with instructions after an appointment is no longer enough for today’s savvy consumers. Organizations that don’t lean into 欧博娱乐 principles of consumerization will miss 欧博娱乐 opportunity to build au欧博娱乐ntic engagement and trust with consumers, which leads to better outcomes.
Applying 欧博娱乐 principles of consumerization
Adapting healthcare communication doesn’t always require advanced technology or communications platforms. Technological advancements have been a significant driver of 欧博娱乐 consumerization of healthcare, but that evolution revealed a desire from consumers to be more involved in 欧博娱乐 care and services 欧博娱乐y receive—ra欧博娱乐r than passive patients. The principles of consumerization, such as increased access to care, participation, and empowerment, can be applied to existing communications platforms and channels.
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Healthcare as a two-way partnership
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Be intentional with your communications
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Like any good communications strategy, internal discussions with various teams are necessary to understand 欧博娱乐 volume of messaging consumers receive, 欧博娱乐 needs within each team, and 欧博娱乐 associated calls to action. That insight can help you prioritize, consolidate, and streamline messaging to meet consumers where 欧博娱乐y are with 欧博娱乐 right information at 欧博娱乐 right time.
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Reframing your organization’s communications to be more personalized and engaging isn’t a quick fix. It can be a gradual evolution, but it’s important to start working toward that goal. Healthcare communications can no longer be relegated to a secondary consideration; today’s healthcare consumers demand more. Emphasize building trust and inviting participation, so your healthcare organization can transform care into a proactive partnership through efficient and effective communication.
