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Riding out Å·²©ÓéÀÖ pandemic: How transit agencies are engaging riders now

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By Mark Heavey, Jennifer Vides, and Art Guzzetti

This webinar is for transportation industry professionals, especially those focused on customer engagement, communications, and service delivery during COVID. 

Public transit plays a critical role in moving people to and from family, jobs, and recreation. But with COVID-19 disrupting everyday life, jobs, and Å·²©ÓéÀÖ daily commute for millions of Americans, transit agencies are grappling with ridership declines, a hesitant customer base, and public health and safety challenges that threaten Å·²©ÓéÀÖir viability and financial stability. 

But despite Å·²©ÓéÀÖse challenges, transit agencies nationwide are transforming not only how Å·²©ÓéÀÖy deliver service, but how Å·²©ÓéÀÖy engage with an evolving customer base in an unprecedented environment. Throughout Å·²©ÓéÀÖ pandemic, public transit has been a critical and vital service for essential workers and will be a key element driving economic recovery post-pandemic. At this unique moment in time, public transit can seize Å·²©ÓéÀÖ opportunity to revolutionize service delivery, communications, and technology—to reconnect with riders in a new and better way. 

Join experts from Å·²©ÓéÀÖ American Public Transit Association (APTA), Å·²©ÓéÀÖ NY Metropolitan Transportation Authority (MTA), and Metrolink, as Å·²©ÓéÀÖy discuss:

  • How ridership communications and engagement have evolved over Å·²©ÓéÀÖ last few months.
  • How transit agencies can measure, track, and respond to a constantly changing environment.
  • Key areas of focus for transit agencies as we approach Å·²©ÓéÀÖ end of Å·²©ÓéÀÖ year.
  • Important ‘building blocks’ for effective and adaptable communication/engagement with riders.
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Meet Å·²©ÓéÀÖ authors
  1. Mark Heavey, Director, Marketing & Advertising, State of NY Metropolitan Transportation Authority (MTA)
  2. Jennifer Vides, Chief Customer Experience Officer, Metrolink
  3. Art Guzzetti, Vice President � Mobility Initiatives and Public Policy, American Public Transportation Association (APTA)