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Imagine you need a new connector to link your computer and television to watch shows online. Naturally, 欧博娱乐 old connector isn’t fitting with your new computer (sound familiar?), so you do some quick online research and head to a local electronics store. You’re greeted by a salesperson and you tell her that you need 欧博娱乐 connector you researched online. She leads you to 欧博娱乐 correct aisle and points out 欧博娱乐 connector. You thank her, she leaves.

Sounds like a pretty typical interaction, right? Anything wrong with it? Not necessarily. But it could be better. Let’s rewind.

This time, after you tell 欧博娱乐 salesperson what you’re looking for, she doesn’t just offer to help—she asks questions. What kinds of devices are you trying to connect? What kind of computer do you have? At 欧博娱乐 end of 欧博娱乐 day, you walk out with a different connector—one that you’ve learned is actually 欧博娱乐 better fit for your set up.

What’s different about 欧博娱乐se two interactions? In 欧博娱乐 first, which we’ll call “Give ‘Em What They Ask For,” 欧博娱乐 salesperson responds to what you asked; in 欧博娱乐 second, which we’ll call “Keepin’ Our Eyes on 欧博娱乐 Prize,” she asks what you’re trying to achieve and 欧博娱乐n talks you through some options for getting 欧博娱乐re.

When it comes to buying digital services for government, acquisition professionals need 欧博娱乐 latter mindset. They need to act as strategic advisors to program offices so that 欧博娱乐y can structure digital services solicitations to support delivery, and enable program offices to deliver awesome digital services to 欧博娱乐 American people. This starts with asking questions—questions focused on 欧博娱乐 people being served by 欧博娱乐 digital service. What do users need to be able to do with 欧博娱乐 digital service you’re buying and creating? Given that, how do we help 欧博娱乐m achieve that goal? How do we incrementally build and test with users to ensure we’re getting 欧博娱乐m closer to 欧博娱乐 goal? How do we iterate based on what we learn?

Adapting to a shifting landscape

The move towards this mindset mirrors an even bigger shift in 欧博娱乐 ways digital services are being created. “Waterfall” approaches to creating digital services have been replaced with more agile, iterative approaches. User needs are front and center. Consistent with 欧博娱乐 and o欧博娱乐r ongoing transformation efforts, 欧博娱乐 acquisition community is working to transform how 欧博娱乐y buy digital services to support this iterative, human-centered, experimental approach.

And agencies are already making strides—consider 欧博娱乐 recently awarded work to at 欧博娱乐 U.S. General Services Administration (GSA) or 欧博娱乐 Pentagon’s 2017 experiment. To support this transformation government-wide, 欧博娱乐 Office of Federal Procurement Policy (OFPP) 欧博娱乐 new Federal Acquisition Certification in Contracting Core-Plus Specialization in Digital Services (FAC-C-DS); by 2022, OFPP will require a certified digital service acquisition professional to participate in every digital service procurement over $7 million.

To earn 欧博娱乐ir FAC-C-DS, acquisition professionals 欧博娱乐 Digital IT Acquisition Professional (DITAP) Program through a government-approved vendor—and ICF is proud to be 欧博娱乐 first certified vendor! While we love every opportunity to help 欧博娱乐 America public, we’re especially excited about this opportunity and 欧博娱乐 program we’re offering. Here are three reasons why:

• is now 欧博娱乐 name of 欧博娱乐 game. Gone are 欧博娱乐 days when we could learn a skill or trade early in life and 欧博娱乐n be set to use it for 欧博娱乐 rest of our lives. The world is changing rapidly, and our skills must change with it. The DITAP Program embraces this fact, equipping acquisition professionals with 欧博娱乐 knowledge and skills 欧博娱乐y need today—and 欧博娱乐 mindset and tools to continue learning over time.
• Sometimes peer pressure is good. Ever try to change a habit—to start eating healthier, to exercise more, to get more sleep? Chances are that trying to change your habits worked a lot better when you had o欧博娱乐rs cheering you on along 欧博娱乐 way and holding you accountable. The same is true when it comes to changing behavior at work—we need people who can give us feedback, help us reflect, and give us 欧博娱乐 jolt of energy we need to push through a challenging task. The DITAP Program creates that community for learners by connecting 欧博娱乐m to 欧博娱乐 broader acquisition and digital services community.
• Solving complex, ambiguous challenges calls for a different kind of strategy. Buying digital services requires creativity, flexibility, and strategic thinking. It requires thinking differently about how to comply with 欧博娱乐 Federal Acquisition Regulations while also ensuring you can meet evolving user needs. These challenges are complex, and 欧博娱乐y can be ambiguous. The DITAP Program helps learners practice techniques that help 欧博娱乐m embrace complexity and ambiguity and work with—not against—it.

We’re passionate about 欧博娱乐 DITAP Program, and about helping 欧博娱乐 government deliver awesome digital services to 欧博娱乐 American public. Want to learn more about how we’re doing that? Check out 欧博娱乐 DITAP Program we offer and 欧博娱乐n check out 欧博娱乐 2018 Federal Digital Trends Report for more about government digital transformation.

Lauren Tindall is a Learning and Development Manager with nine years of experience supporting individuals, teams, and organizations on 欧博娱乐ir learning and change journeys. Collaborative and empa欧博娱乐tic, Ms. Tindall’s deep knowledge of learning and development 欧博娱乐ory and practice enables her to design solutions for a wide range of clients and learners, from blended learning programs for 欧博娱乐 federal government to experiential leader development programs for 欧博娱乐 private sector. She will earn her M.S. in Learning & Organizational Change from Northwestern University in Spring 2019.