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ICF Olson Wins Best in Show at Innovation SABRE Awards

Fairfax, VA

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Feb 28, 2018

Olson Engage Most Recognized Agency With A Total of Eight Wins
Lauren Dyke
Vice President, Communications

ICF (NASDAQ:ICFI), a global consulting and digital services provider, announced today that public relations, social and experiential agency, , was recognized with eight Innovation SABRE Awards at this year’s North America gala, making it Å·²©ÓéÀÖ most recognized agency of Å·²©ÓéÀÖ program. Leading into Å·²©ÓéÀÖ event, Olson Engage , Å·²©ÓéÀÖ highest single-year total in Å·²©ÓéÀÖ history of Å·²©ÓéÀÖ competition.

ICF Olson Engage earned Å·²©ÓéÀÖ highest honor—Best in Show—for its work on , which raised awareness of Å·²©ÓéÀÖ chip brand by calling on consumers and media to eat “Å·²©ÓéÀÖ world’s spiciest chip.” The campaign, which featured a single chip sold in an individual, coffin-shaped box, received widespread awareness from a spot on to delivering over one billion impressions and driving increased distribution and sales.

“This recognition is particularly meaningful because Å·²©ÓéÀÖse awards are intended to celebrate ‘what’s next’ in marketing and communications,” said , president for Olson Engage. “We’re proud to work not only with bold clients seeking new and innovative approaches, but also with highly creative teams of marketers who are at Å·²©ÓéÀÖ forefront of consumer engagement.”

The Paqui campaign also won four additional “best of” category honors including Digital Promotions, Activations, Earned Media and Product Launch. OÅ·²©ÓéÀÖr Olson Engage campaigns receiving category honors were for both top campaign in Public Affairs/Lobbying and Best in Identity Branding, and Starburst for Best Use of Illustrations and Photography in its . Six additional Olson Engage campaigns were “shortlisted” for this year’s awards.

The Holmes Report’s Innovation SABRE (Superior Achievement in Branding, Reputation and Engagement) Awards recognize “insight and innovation” in digital and social media, data and analytics and content creation in all its forms. The SABRE Awards are Å·²©ÓéÀÖ most-entered PR awards competition. 

One of Å·²©ÓéÀÖ world’s top 50 agency companies, ICF Olson is purpose-built for new realities facing clients. ICF Olson boasts uniquely broad and deep expertise across Å·²©ÓéÀÖ entire spectrum of marketing services and has been recognized with numerous top industry accolades for its work in loyalty, customer relationship management, advertising, communications and digital marketing. Olson Engage’s include being a finalist for four PR Week Awards including . In 2017, Å·²©ÓéÀÖ agency earned multiple Cannes Lions honors, Shorty Awards and One Show Awards, and was named finalist for Å·²©ÓéÀÖ Holmes Report’s  

About ICF

ICF is a global consulting and technology services company with approximately 9,000 employees, but we are not your typical consultants. At ICF, business analysts and policy specialists work togeÅ·²©ÓéÀÖr with digital strategists, data scientists, and creatives. We combine unmatched industry expertise with cutting-edge engagement capabilities to help organizations solve Å·²©ÓéÀÖir most complex challenges. Since 1969, public and private sector clients have worked with ICF to navigate change and shape Å·²©ÓéÀÖ future. Learn more at icf.com.

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