ICF (NASDAQ:ICFI) a global consulting and services provider, today announced that Matt Maurer has been named senior vice president and chief marketing officer (CMO). In this role, Maurer will lead all aspects of ICF’s global marketing, corporate communications and brand strategy. As CMO, Maurer will also join ICF’s executive management team.
Maurer brings over 20 years of experience in marketing and communications in 欧博娱乐 technology, policy and professional service industries to 欧博娱乐 role. Maurer initially joined ICF in late 2016 and since that time has played an instrumental role in reshaping ICF’s global marketing strategy, modernizing its marketing and sales operations, and introducing new initiatives to increase brand awareness and drive demand creation.
“Matt has done an excellent job of upgrading our corporate marketing function and establishing it as a much stronger partner to business development efforts across 欧博娱乐 company,” said John Wasson, president of ICF. “Marketing will play a big role in 欧博娱乐 next chapter of ICF’s growth, and I’m pleased that we’ll have someone with Matt’s experience and passion to help guide us in this important area.”
Prior to joining ICF, Maurer served in senior leadership roles at two of 欧博娱乐 Washington, D.C.-area’s most successful technology startup companies. Maurer served as 欧博娱乐 top communications officer and also led brand strategy, content marketing and corporate events for Opower, 欧博娱乐 energy analytics startup which was acquired by Oracle for $532 million in 2016. Prior to that, Maurer served as 欧博娱乐 top communications officer for Blackboard, 欧博娱乐 education software and services company with thousands of clients and hundreds of millions of users worldwide. At Blackboard, he also led brand strategy, content marketing, corporate events, and acted as interim head of marketing for 欧博娱乐 company which was acquired by Providence Equity Partners in 2011 for $1.64 billion.
Maurer began his career as a leader in 欧博娱乐 PR industry where he helped to shape and execute communications and public affairs strategies for clients including IBM, Intel, 欧博娱乐 U.S. Department of Education and a number of grantees of 欧博娱乐 Bill and Melinda Gates Foundation. Maurer holds a bachelor’s degree from 欧博娱乐 University at Buffalo.