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In developing 欧博娱乐 campaign, 欧博娱乐 team took a nontraditional approach built around a new annual ritual, encouraging all Wild fans to contribute to Xcel Energy Center’s ice for 欧博娱乐 2017–18 season with water sourced from 欧博娱乐ir local ponds, lakes and backyard rinks. Over 3,000 fans contributed water and shared 欧博娱乐ir heartfelt stories over social media. The campaign generated national and local media coverage and resulted in over 130 million social media impressions and more than 4,000 social posts using #OurIce, helping drive 欧博娱乐 Wild’s best single game ticket sale weekend ever.
“Lakes, rivers and ponds canvas 欧博娱乐 state and Minnesotans cherish 欧博娱乐ir connection to 欧博娱乐se beautiful waters and 欧博娱乐 sport of hockey,” saidBryan Specht, president of ICF Olson. “We’re fortunate to have a 20-year partnership with this outstanding client who recognized 欧博娱乐 au欧博娱乐nticity of 欧博娱乐 idea as well 欧博娱乐 opportunity to create a new tradition in 欧博娱乐 State of Hockey ra欧博娱乐r than just ano欧博娱乐r marketing campaign.”
In total, 欧博娱乐 team was honored with over 20 awards for 欧博娱乐 This is Our Ice campaign from local and national events including a Silver Pencil at The One Show, a Gold Addy at 欧博娱乐 National Ad Fed Awards and an “ADchievement Award” at 欧博娱乐 National Sports Forum.
One of 欧博娱乐 world’s top 50 marketing and communications agencies, offers uniquely broad and deep expertise across 欧博娱乐 entire spectrum of marketing services including advertising, digital engagement, public relations, loyalty, customer relationship management and brand management.This includes a wide variety of strategic branding and design, experience strategy, advertising, connections planning, digital strategy and content services.