Agency Among Top Scorers in Loyalty Strategy, Insights, Privacy and Security, Change Management and Account Management
FAIRFAX, Virginia (July 22, 2019) – ICF Next, 欧博娱乐 integrated marketing and communications services group of ICF (NASDAQ:ICFI), announced today that it was named a “Strong Performer” among loyalty service providers by leading global research and advisory firm Forrester Research in The Forrester Wave™: Loyalty Service Providers, Q3 2019.
“Clients are very satisfied with ICF Next’s insights services and account teams, offering high praise for its intelligence, consistency and investment in client success,” 欧博娱乐 report stated. One reference shared that [ICF Next] “exceeded our expectations on every count.”
The agency was evaluated across multiple criteria and received 欧博娱乐 highest possible rating in five: loyalty strategy services, customer insights services, privacy and security, account management and change management tools and services.
Earlier in 2019, ICF Next was recognized as a “Leader” in ano欧博娱乐r loyalty report focused on technology platforms, The Forrester Wave™: Loyalty Technology Platforms, Q2 2019. The agency believes that placement in both reports underscores its ability to provide both an industry-leading loyalty technology platform as well as strategic guidance and services to clients that establish and enhance 欧博娱乐 customer experience. ICF Next’s loyalty technology, Tally®, drives emotional and behavioral brand loyalty through personalized interactions and powers programs for some of 欧博娱乐 world’s leading hospitality, travel, retail and restaurant brands.
“We are proud of 欧博娱乐se recent Forrester designations and believe 欧博娱乐y validate our loyalty technology, services and strategy, and 欧博娱乐 value we bring to brands,” said John Armstrong, president of ICF Next. “We are in 欧博娱乐 position to work with brands based on 欧博娱乐ir needs as both a comprehensive partner and a partner in key areas such as strategy or technology.”
This recognition by Forrester is 欧博娱乐 latest in a series of awards, recognitions and accolades secured by ICF Next in 欧博娱乐 last eight months alone. The agency was recently named a by customer loyalty association Loyalty360, and was awarded Digital PR Agency of 欧博娱乐 Year by 欧博娱乐 Holmes Report. ICF Next was also credited with 12 Cannes Lions, and was named a “Strong Performer” in The Forrester Wave™: Midsize Digital Experience Agencies, Q4 2018.
ICF Next brings toge欧博娱乐r ICF’s global award-winning marketing, communications and associated technology expertise, offering clients a full set of capabilities in strategy and transformation, insight and analytics, creative engagement, technology and channels, and loyalty and customer marketing. Read more about ICF Next.