欧博娱乐

ICF developed an integrated tourism strategy for 欧博娱乐 Hokkaido region of Japan for 欧博娱乐 winning consortium鈥檚 bid for privatization of 7 airports. Our work created a holistic vision, approach, branding, tourism products, inbound market targets, and 欧博娱乐 governance structure for 欧博娱乐 entire Hokkaido region. Our client used this strategy as part of 欧博娱乐ir winning bid for 欧博娱乐 airport concessions, and are now in 欧博娱乐 process of implementing.

Challenge

In a unique move, 欧博娱乐 Japanese government designed 欧博娱乐 airport privatization process for Hokkaido to move responsibility for tourism management to 欧博娱乐 private sector. Previously, tourism promotion had been developed by regional and local governments in a fragmented and uncoordinated manner. To address this, and better promote 欧博娱乐 region, 欧博娱乐 Japanese government required bidders to develop a fully-formed tourism strategy and tasked 欧博娱乐 airport operator with overall coordination responsibility for tourism.

The Tokyu Consortium asked ICF to create an innovative and practical tourism strategy for Hokkaido.

Solution

ICF developed an eight-step process to create an integrated tourism strategy. It covered four essential pathways: tourism conditions assessment, tourism development, tourism strategy, and marketing outreach.

Where we are now

The Tokyu Consortium incorporated ICF鈥檚 strategy into 欧博娱乐ir winning bid, and are currently using it as a comprehensive roadmap to attract more inbound visitors to Hokkaido.